The Brand Experience Manager is responsible for ensuring Vistra’s brand is consistently and compellingly brought to life across all client-facing digital touchpoints, transformation initiatives, and commercial engagements.
This role acts as the connective tissue between Product, Client Experience, Service Delivery, and Commercial, ensuring that every client interaction, from platform migration to sales enablement, is underpinned by a cohesive brand experience and narrative.
Reporting directly to the SVP, Brand and Digital Experience, this is a hands-on, high ownership role that operationalises brand strategy into tangible client experiences. The Brand Experience Manager works at the intersection of brand, digital experience, and client engagement and bridges the gap between strategic vision and executed reality.
Key Responsibilities
- Digital Transformation Brand Execution
- Lead the production of brand-approved client-facing messaging, communications, and assets for Vistra Digital migrations, market by market
- Develop and maintain migration communication toolkits (onboarding journeys, welcome sequences, in-platform messaging)
- Partner with Product and Client Experience teams to ensure brand consistency across all digital touchpoints during transformation rollouts
- Write or oversee marketing messaging for client onboarding journeys on Vistra Digital 2. Client Engagement & Advocacy Programme Marketing
- Own the marketing and brand execution for the Progress Maker Program and future client engagement initiatives
- Produce programme branding, event collateral, community content, and participant communications
- Ensure programme materials reflect Vistra’s brand positioning and reinforce thought leadership credentials
- Support the creation of case studies, testimonials, and advocacy content from programme participants 3. Commercial & Sales Brand Enablement
- Ensure all commercial-facing assets (pitch decks, one-pagers, proposals, campaign materials) are consistent with brand narrative and positioning
- Act as the brand review point for sales and commercial teams, providing guidance and approval on client-facing materials
- Develop and maintain a library of brand-approved commercial templates and assets
- Collaborate with regional marketing teams to ensure local adaptations remain on brand 4. Brand Governance Across Digital Platforms
- Serve as the brand guardian for vistra.com and Vistra Digital, ensuring messaging, tone, visual identity, and content are consistent and current
- Conduct regular brand audits across digital platforms and flag inconsistencies for resolution
- Maintain and evolve brand guidelines as they apply to digital experiences and client-facing platforms
- Work with UI/UX and Graphic Design teams to ensure brand standards are embedded in platform design and UX patterns 3 5. Cross-Functional Brand Integration
- Act as the marketing and brand thread connecting Product, Client Experience, and Service Delivery
- Attend cross-functional forums and represent the brand perspective in product roadmap discussions, client journey mapping, and service design
- Proactively identify upcoming initiatives (product launches, service changes, market entries) that require brand-aligned communications or assets
- Brief and coordinate with Content, UI/UX, and Graphic Design teams to deliver integrated outputs 7. Measurement & Optimisation
- Track and report on brand consistency metrics across platforms and touchpoints
- Monitor asset utilisation rates and gather feedback from commercial and client facing teams
- Identify opportunities to improve brand experience based on client feedback, NPS surveys, engagement data, and stakeholder input
- Report on KPIs to the SVP, Brand and Digital Experience on a regular cadence
Attributes/ Technical Skills
- Brand sensibility: Ability to translate brand strategy into tangible, client-facing experiences; strong visual and verbal brand judgment
- Written communication: Confident writing marketing messaging, client communications, and brand copy to a high standard
- Stakeholder management: Ability to influence and collaborate across Product, Commercial, Client Experience, and Service Delivery without direct authority
- Project management: Ability to manage multiple concurrent workstreams, briefs, and deadlines in a fast-paced environment
- Attention to detail: High standards for brand consistency, quality, and accuracy across all outputs
- Digital-first mindset: Comfortable working across websites, digital platforms, and SaaS products; familiar with CMS and DAM platforms
- B2B marketing knowledge: Understanding of B2B marketing principles, client lifecycle marketing, and commercial enablement
- AI & emerging tools: Comfortable leveraging AI tools to enhance efficiency while maintaining brand standards. Proactive in identifying emerging marketing technologies that can improve brand consistency and execution at scale Relevant Experience
- 5+ years of experience in brand management, brand marketing, or digital experience roles within a B2B environment
- Proven experience managing brand across digital platforms (websites, client portals, apps)
- Experience supporting digital transformation or platform migration programmes from a brand or marketing perspective
- Track record of working cross-functionally with product, commercial, and client experience teams
- Bachelor’s degree in Marketing, Brand Management, Communications, Business, or a related field
- Professional certifications in brand management, digital marketing, or project management are advantageous but not required
