Content Marketing Writer

Kuala Lumpur, Malaysia

We are seeking a savvy wordsmith who will be the lead content marketing writer for our clients.

The position has a strong emphasis on the client persona, the buyers journey, the user experience and all aspects of the Inbound Methodology.

All content creation should be well researched, so our ideal candidate should have experience conducting interviews with clients/stakeholders, using third-party research, reports, industry content, etc.

What you’ll get to do (Responsibilities)

• Research and develop content based on customer’s identified challenges and objectives.
• Be responsible for quality control over all delivered content.
• Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
• Write in multiple styles and for multiple formats as required by client style and prospect personas.
• Perform content audits to analyze and assess existing content, improve SEO results, increase engagement and boost conversion rates.
• Accountable for marketing communications writing and content marketing efforts to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

We are looking for people who have these skills or experience:

• At least one year of agency experience or in a similar role.
• Bachelor’s degree in English, journalism, marketing, or communications.
• Strong presentation, communication, writing, editing, and research skills.
• Proficiency in English is a must.
• Content or inbound marketing experience: using content to attract, educate, convert, and nurture prospective buyers.
• Interest in learning and gaining mastery of SEO fundamentals.
• Project management skills and understanding how to manage the priorities of multiple stakeholders.
• Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
• Show a relentless commitment to continuous learning.
• Self motivated, driven, competitive.

Bonus attributes

• Having knowledge of general marketing principles and experience with evolving marketing tactics such as SEO and CRO.

We’re building a different kind of work environment at Launchpad – one where you can deliver great results, have a great time with people you respect and still embrace the things that matter in life.

Work with the fastest growing inbound marketing agency in Malaysia.

Perks & Benefits

Independence

Flexible working hours. You are a responsible adult and should be treated as such.

Growth

We are interested in your personal and professional success. Share us your dreams and we’ll achieve it together.