Marketing Manager, Digital Banking & Value-Added Solutions

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions.

We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

To implement winning Integrated Marketing and Communication (IMC) campaigns for Personal&Private Banking in scope, ensuring cohesive and integrated marketing delivery across all advertising, direct marketing and digital marketing channels and activities to deliver a consistent and compelling message to target audiences.

To contribute to marketing excellence, innovation, partnerships, and collaboration in Personal&Private Banking whilst aligning to the Group standards.

Qualifications

Qualification

• Business Commerce, Marketing or relevant degree

Experience Required

• 1-2 years Experience in engaging at an Executive level in organisations in order to develop Digital Banking & Value-Added Solutions marketing plans. Familiar with marketing automation tools, CRM systems, analytics platforms, and other marketing technology to streamline processes, improve campaign effectiveness and with the financial services industry, including understanding of market trends, customer behaviour, and competitive landscape.
• 5-7 years Experience developing innovative marketing campaigns and content that resonate with target audiences, working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM and using data and metrics to inform campaigns and measure performance. Experience working on multiple projects simultaneously, prioritising tasks, and meeting deadlines in a fast-paced environment, working cross-functional teams to align marketing efforts with overall business goaExls.

Additional Information

Behavioural Competencies

• Conveying Self-Confidence
• Developing Expertise
• Interacting with People
• Meeting Timescales
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies

• Agency Strategy & Content Management
• Analysing and Interpreting Information
• Brand and Product Activations
• Campaign Planning & Execution
• Conducting Research
• Creative Content Development
• Creativity
• Developing an Effective Media Mix
• Digital Media and Advertising
• Earned Media & PR
• Integrated Marketing
• Leveraging Sponsorships
• Managerial Budgeting
• Measuring Marketing and Communication
• Omnichannel Coordination
• Operational Planning
• Owned Media Management
• Paid Media Management
• Project Management (Project Mgmt)
• Resource and Creative Asset Management
• Stakeholder Management
• Supplier Relationship Management
• Target Audience Engagement
• Understanding of Financial Services