Direct Marketing Campaign Manager (Digital) experience essential in Fintech Investments/Wealth

Introduction

As specialists in our field, BA Personnel boasts extensive expertise in matching exceptional talent with niche and specialized roles, spanning national and global markets. Our reputation is built on attracting and representing high – calibre candidates who excel in their professions

The Direct Marketing Campaign Manager (Digital experience) will be responsible for the strategy, management and execution of all marketing activities and campaigns relating to the online platform with a strong focus on digital targeting and marketing.

Duties & Responsibilities

• Plan, develop, manage, and optimize marketing campaigns (once-off and always-on), for the companys Online platform​
• Plan, develop and manage the content strategy including format, channel and frequency for the compan Online platform​
• Drive audience segmentation within the platform from existing client base and execute continuous up-and-cross sell campaigns​
• Ensure all deliverables are up to standard and aligned with the company online brand​
• Monitor the progress of ongoing content and marketing campaigns and report on the effectiveness of the marketing initiatives.
• This includes running A/B tests and continuously optimizing email and social media campaigns for acquisition and conversions​
• Engage with the sales and development team to implement and utilize strategy and functionality​
• Track and monitor campaign performance, prepare reports, provide actionable insights, and suggest improvements based on findings

Desired Experience & Qualification

• Bcom Degree (Marketing / digital related qualification)
• A minimum of 3 years’ experience within a similar role
• Strong experience in running data-driven campaigns across for different channels
• Experience in Fintech platform marketing

Competencies

• An understanding and passion for the financial markets/funds/securities
• Be sufficient in independent research.
• Advanced competency to the MS Office suite required
• Team player
• Strong project management skills
• Ability to generate impactful campaigns
• Ability to measure and report on success of campaigns
• Understanding of the online / fintech space

Interested?

Disclaimer

By applying for this role, you consent to having your relevant qualifications and or accreditation verified and confirm that you meet the competency requirements. You further consent to the relevant information being verified by a BA Personnel staff member.

We would like to thank you for your application and if you have not received a response within two weeks would like to advise that your application was not successful.

We do look forward to being of service to you in the near future.

We look forward to receiving applications from candidates that fully meet the requirements of the spec.