Unique Personnel boasts over 50 years (established in 1970) of personnel and staffing experience, so it's not surprising that even though our main focus has been providing on South African Staffing Solutions, we now recruit internationally for over 5000 clients
Duties & Responsibilities
Role Overview
- High-impact, revenue-generating role focused on expanding market presence of premium Malawian Arabica coffee
- Drive growth across South Africa and key international markets (Middle East, Asia, Europe)
- Engage stakeholders across the full value chain—from producers to executive decision-makers
- Operate confidently in both technical (cupping/product) and commercial (boardroom/deal-making) environments
- Act as a credible, articulate brand ambassador with strong commercial acumen
Core Responsibilities
Market Expansion & Revenue Growth
- Drive aggressive market penetration locally and internationally
- Identify and secure high-value clients (specialty roasters, cafés, distributors, bulk buyers)
- Develop and manage a strong, conversion-focused sales pipeline
- Deliver consistent and sustainable revenue growth
Strategic Sales Execution
- Lead full sales cycle: prospecting, engagement, negotiation, and closing
- Conduct high-level product presentations and cupping sessions
- Position Malawian Arabica as a premium, differentiated product
- Structure and negotiate long-term, value-driven commercial agreements
Brand & Origin Positioning
- Elevate global perception of Malawian Arabica coffee
- Represent the brand at international trade shows and industry events
- Develop and communicate compelling origin and quality narratives
- Strengthen brand positioning in competitive global markets
Relationship & Stakeholder Management
- Build and maintain strong relationships with key decision-makers and buyers
- Engage industry influencers and strategic partners
- Act as a trusted advisor on sourcing, trends, and product positioning
- Maintain long-term client partnerships
Market Intelligence & Strategy
- Monitor global market trends, pricing, and competitor activity
- Analyse data to identify growth opportunities
- Translate insights into actionable business strategies
- Enhance market competitiveness and share
Desired Experience & Qualification
Key Requirements
- Proven success in high-level sales and market development
- Experience in coffee, FMCG, or agri-commodity sectors (preferred)
- Strong knowledge of premium Arabica coffee (African origin experience advantageous)
- Demonstrated ability to develop international markets (Middle East, Asia, Europe)
- Exceptional communication and presentation skills across diverse audiences
- Strong negotiation and deal-closing ability
- Professional, confident, and highly personable
- Ability to build trust and influence stakeholders quickly
- Self-motivated, disciplined, and results-driven
- Willingness and ability to travel extensively (local and international)
Preferred Profile
- Experienced professional with a strong commercial presence
- Natural ability to build and maintain high-value relationships
- Passion for coffee, quality, and origin-driven storytelling
- Background in roasting, cupping, or café operations (advantageous)
- Demonstrates a blend of:
- Tenacity
- Sophistication
- Charisma and interpersonal appeal
Success Indicators
- Rapid expansion into targeted international markets
- Consistent revenue growth and increased client acquisition
- Strong positioning of Malawian Arabica as a premium, recognised origin
- Establishment of long-term, high-value global partnerships
