Marketing Executive (Digital Brand and Media)

This position requires someone who has a strong digital marketing, social media, meta ads background. The position is onsite/hybrid based in Cape Town CBD

Role Overview

The company is seeking a dynamic and results-driven Marketing Executive to support and execute marketing initiatives across digital channels. This role is suited to a mid-level professional with at least 3 years of experience, ideally within the financial services industry, who combines strong execution ability with creativity and a proactive mindset.

The successful candidate will play a key role in driving brand awareness, client acquisition, and engagement through well-coordinated and data-informed marketing activities.

Key Responsibilities

• Digital Marketing & Campaign Execution
• Plan, execute, and optimise digital marketing campaigns across channels such as paid media, email, and social media
• Manage day-to-day performance of campaigns, ensuring alignment with business objectives
• Monitor campaign metrics and provide actionable insights to improve performance Content & Creative Development
• Collaborate with internal teams and external partners to develop engaging marketing content
• Contribute to content ideation aligned with financial market trends and audience needs
• Ensure all content is consistent with brand guidelines and regulatory requirements Market Awareness & Brand Growth
• Support initiatives to strengthen brand presence in the South African market
• Assist in the localisation of global campaigns to suit regional audiences
• Identify opportunities for growth within digital channels and emerging platforms Stakeholder & Agency Coordination
• Work closely with internal stakeholders, including sales and compliance teams
• Liaise with external agencies, media partners, and vendors to ensure timely delivery of campaigns Reporting & Insights
• Track, analyse, and report on campaign performance using relevant tools
• Translate data into insights to inform future marketing strategies
• Maintain regular reporting cadence for internal stakeholders

Minimum Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 3 years' experience in a marketing role, with a strong focus on digital channels
• Prior experience within the financial services or fintech industry is an advantage
• Solid understanding of digital marketing tools and platforms (e.g., Google Ads, Meta, email marketing platforms, analytics tools)
• Strong analytical skills with the ability to interpret data and optimise campaigns