Social Media Community Manager - Mid Weight (Freelance)

As a Community Manager you will lead the community management by developing strategic approaches for audience growth, crafting custom responses and content for audience engagement and helping us achieve maximum impact across social media platforms (from Meta, Whatsapp, LinkedIn, X, YouTube, TikTok and YouTube).

You are able to pitch bold social content strategies, ideas, and frameworks to the senior clients, draft compelling and thumb stopping content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and social media strategies.

You enjoy building deeper engagements with your audience, analyzing and optimizing strategies and content and you love to work with content creators and production partners, along with integrating with the PR team.

Working within a team model to service client needs, you will be required to provide strategic direction and leadership within the group. In addition to being a client facing lead, you will be charged with working with partner agencies handling media, production, and performance aspects of the book of business, including regular reporting and measurements across channels for multiple clients.

Our goal at Ogilvy is to develop integrated strategies that help transform our clients' businesses through customer value and business value, by matching great creative ideas with effective distribution and leading expertise in organic and paid social media.As a strategic community manager, you will identify solutions for delivering best in class work while unlocking growth through organic development.

A representative of our social media marketing capability at Ogilvy, you will work with teams to deliver our offering of an end-to-end integrated approach pulling together creative, media and data expertise to deliver nimble and result-driven campaigns for our clients.

If this sounds like the next challenge you are looking for, let us know.

Responsibilities

• Maintain a strong understanding of social platforms and take an active role in all aspects of a social media intensive project — identifying the brand's issues, running competitive benchmarks, forming recommendations, building the architecture of proactive messaging, and reactive engagement.
• Lead unplanned/opportunistic content daily stand-ups
• Interact with client teams including marketing and operations regularly, in order to prepare processes and operational flows for channel and content management.
• Brief and coordinate with interdisciplinary team to prepare well informed community management strategies around cultural moments and crisis communication.
• Monitor social media platforms and respond to and escalate audience comments as needed (this could include, but is not limited to:Facebook, Messenger,TikTok, Twitter and YouTube).
• Collaborate with analysts and media planners to report on channel results– specific data.
• Keep up to date and provide recommendations on cultural events, news stories, social trends that may impact audience interaction with our clients' brands.
• Translate business objectives into social media objectives, enriched by proprietary benchmarks (best content/format, CPM/CTR/CPA in category etc.).
• Must be available to work over weekends on particular campaigns.

Qualifications

• 2-4 years in social marketing and/or community management.
• Experience with leveraging social publishing tools/platforms (such as Sprinklr, Hootsuite, Brandwatch etc.) and a confident writing ability.
• Strategically strong. Understands the client's business and is able to connect business challenges with social strategies/tactics.
• Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
• Superior communication, organizational and time management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
• Analytical skills and spreadsheet capabilities.
• Client-facing experience with a comfort level for engaging with key senior decision-makers from both the client and agency sides.
• Interest, experience, and/or comfort level in working on a leading B2B global technology brand.
• Experience in FMCG, Lifestyle and NGO clients would be a good advantage
• Intermediate level of working experience in PR and Influencer campaigns (advantageous)
• Fluent in English and have some understanding of other South African languages