Sr. Software Marketing Executive

Department: Commercial - Marketing

Location: Oxford, UK

Description

We’re looking for a technically-minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products’ value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.

Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition. Already launched in several markets globally, Aurora offers CHRONOS, ORIGIN, AMUN, SOLARIS and LUMUS PPA. We are releasing those and other SaaS products across even more regions!

You will take evidence-based planning decisions and execute multi-channel campaigns and lead gen campaigns considering the full marketing mix. You will also own and develop the software area of our website, help grow our social media following and activity, and explore SEO and paid advertising to widen the reach of our efforts.

You will be directly working with the Technical Sales team and closely collaborate with our global Marketing and Communications team as well as other regional marketing specialists within the organisation.

Our clients are located across EMEA, APAC, NORAM and LATAM, and you will collaborate with colleagues across the Aurora Group to engage our international marketplace.

To become a successful candidate, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, and importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding, and collaborative environment with development potential and a fun social culture, where we take our work seriously but ourselves less so.

Key Responsibilities

• Develop and articulate compelling, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments
• Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns
• Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio
• Facilitate the direct handover of generated leads to our sales team
• Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
• Collaborate with product, sales, and customer success teams to align marketing efforts.
• Produce marketing collateral including website copy, case studies, whitepapers, and presentations
• Develop and execute go-to-market strategies for software products and feature launches
• Support sales enablement with tools, training materials, and product insights
• Conduct market, customer, and competitive research to inform marketing strategy

What we are looking for

Required attributes

• 3+ years working in SaaS/tech marketing.
• Experience in B2B content/ABM marketing.
• Commercially focused: anticipate, identify, and satisfy client needs profitably.
• A good balance of superlative copywriting skills and creative flair.
• An analytical mindset, optimising efforts based on evidence.
• Confident and persuasive, contributing to discussions with colleagues of all levels.
• Outstanding written and verbal communication.
• A great team player.
• Enthusiasm and curiosity about the energy transition.
• Attention to detail and ability to switch fluently between high-level strategic considerations and details of implementation.

Desired attributes

• CIM member: Affiliate or Associate ACIM.
• Experience of CRO, SEO, SEM and paid media.
• Experience of marketing subscription software, ideally in the energy industry.
• An interest in making a positive contribution to the global energy transformation.
• PowerPoint and Excel proficiency.

What we offer

Some of the benefits we include are

• Private Medical Insurance
• Dental Insurance
• Parental Support
• Salary-Exchange Pension
• Employee Assistance Programme (EAP)
• Local Oxford Discounts
• Cycle-to-work Scheme
• Flu Jabs

At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in-office/home working and potentially adjustable working hours. Let’s discuss what works for you and AER during the interview process.

The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.

To apply, please submit your Résumé / CV, a personal summary, your salary expectations and please inform us of your notice period.

Unfortunately, we are unable to accept applications via email, telephone, or social media platforms. To be considered for this position, please submit your application using the link provided. Applications submitted through any other channel will not be reviewed.