Product Marketing Executive

Inspired PLC

Inspired PLC is a UK market leading technology enabled provider of energy and sustainability advisory services. Since 2000, it has grown in scale and capability and is servicing over 3,400 UK and Irish clients across all sectors.

To enable businesses to respond to the climate emergency, we focus on solving their toughest challenges. By managing data comprehensively, sourcing energy sustainably and reducing carbon efficiently, we allow our clients to control costs effectively, make authentic ESG disclosures, improve their business performance, whilst powering their journey to net zero.

This role is ideally suited to a career minded, ambitious individual who is looking for that unique opportunity to prove what they can do and then be rewarded for it.

We are looking for a Product Marketing Executive to join our successful Marketing team. This is a Home Based role, but applicants must be willing to travel to our Kirkham (Lancashire) office on a monthly basis.

We are offering this role on a fixed-term basis to cover maternity leave for 12 months, with the potential for a permanent opportunity beyond the contract period.

Role and Responsibilities

Inspired is looking to appoint a Product Marketing Executive to join them at an exciting time of growth. The Product Marketing Executive will play a vital role within the product and proposition team, to ensure our people have the right tools, resources and specialist support to meet their sales targets.

You will assist in the development and implementation of our sales toolkit for use by our account managers, business development team and our client-facing delivery teams. The role will require you to coordinate with product owners and relevant business stakeholders to ensure sales tools and collateral are up to date, service deliverables are clear and that our tools demonstrate client value.

The successful individual will have experience managing multiple projects, developing strong and effective relationships with senior stakeholders and have a clear and concise written and verbal communication. A strong marketing background with an understanding of value.

The successful candidate's responsibilities will include but not be limited to:

• Supporting the Product Team with managing and delivering key strategic projects identified on the product development roadmap.
• Define key value propositions and messaging of new and updated products to support the Group Marketing team.
• Conduct market research to understand client needs and market appetite, analyse direct and indirect competition and communicate findings to inform product and proposition development.
• Co-ordinate and implement content creation for battlecards, proposals, product cards, brochures and sales slides.
• Update SharePoint ensuring product pages and sales tools are regularly updated and updates are communicated to business.
• Provide fact-checking, copy-editing, and formatting assistance during the creation of product materials.
• Present a credible technical and commercial interface, extracting relevant technical and commercial information, feeding back appropriate solutions and concepts.
• Support product owners with product launches, ensuring the sales tools, training materials, and sessions are fully co-ordinated.
• Provide product owners with support in delivering training sessions to our client facing teams.
• Help develop and implement new and improved sales enablement tools and take advantage of technology advancement.
• Support the wider marketing team with delivery.
• Dealing with day-to-day ad-hoc requests and duties.
• Read and comply with the company’s Health and Safety Policy; taking reasonable care for the Health and Safety of themselves and others; co-operate with managers and other employees in fulfilling our objectives and statutory duties.

Experience and Qualifications

Essential

• Minimum 2 years’ experience in a commercial role
• Bachelor’s degree in marketing or equivalent marketing qualification
• Spelling and grammar must be to an excellent standard

Desirable

• Knowledge of Adobe InDesign/Photoshop/Illustrator desirable
• Knowledge and experience of the B2B energy industry is advantageous

What we offer

• Training and development opportunities
• Company pension
• Life insurance
• 4pm finish on Friday
• Access to a wide range of voluntary benefits through our Inspired Benefits Portal

If you are interested in the role and would like to be considered, please apply now and a member of our In House Recruitment Team will be in touch. Good Luck!