Savings Analyst

About us

Vida Bank provides competitive savings products through Vida Savings and specialist mortgage solutions through Vida Homeloans.

Our mortgage business supports Buy to Let (BTL) and residential borrowers (ROO) who find themselves underserved elsewhere. Our mortgage customers range from Buy to Let investors, to the self-employed and customers with multiple jobs.

Our savings proposition is delivered online via our website, and is focussed on providing savers with fair, transparent and competitive rates. Our typical customers are active savers, who tend to look beyond their current account provider for savings accounts.

Our business model and strategy are underpinned by our core purpose to ‘Help More People Find a Place to call Home’.

We are here to help the under-served, especially those with more nuanced personal circumstances or borrowing needs who are not able to access a mortgage from a mainstream mortgage lender. Working exclusively with intermediary partners, we combine cutting-edge technology with skilled and caring underwriting expertise to solve complex customer problems.

As a fully regulated UK based bank with ambitious growth aspirations, we recognise the importance of having a clearly articulated culture strategy and the need to actively manage how it embeds in the business together with the behaviours which exemplify it.

As a recognised Best Companies Top 100 mid-sized company to work for in the UK and a finalist at the Financial Reporter Women’s Recognition Awards, we take pride in our diverse workforce, championing both ethic and gender diversity through our EDI commitments.

Having met the target set by being a member of the HM Treasury Women in Finance Charter we have 50% of senior management roles filled by women.

With offices in London, Newcastle and Skipton, we bring our teams together regularly to collaborate and empower our colleagues to have more choice around when and where they work on the days they are not in the office, with colleagues working remotely in various locations across the UK.

Our Culture

We are proud to have built a culture founded on an ethos of caring, and that sits at the heart of our Vida Values, driving the way we run our business, support our customers and other stakeholders on a daily basis.

We genuinely care about delivering the right outcomes for all our stakeholders who we consider through the cultural framework as our customers, colleagues, company and communities that we operate in.

By Joining Vida you will have a sense of belonging in what is a diverse and collaborative environment, where you will be empowered to take responsibility for driving delivery.

We embrace a diversity of backgrounds and experiences in our people, in the deeply held belief that better outcomes are achieved for customers when our colleagues are better placed to empathise with and understand their unique circumstances. From application to interview, we place inclusion at the heart of all we do.

Role Overview

Support the delivery and understanding of our savings business through data analysis and visualisation.

Key Responsibilities

Analysis of Savings book

• Work with large volumes of data across multiple sources to problem-solve and find solutions to complex business questions and scenarios
• Work with, and in some cases, build financial models to help run the savings business, e.g. price elasticity model
• Produce reports and provide supporting commentary and analysis to assist management in its understanding of the savings business

Analysis of Savings market

• Analyse savings market data to identify market trends and to help the business to understand both the wider market and Vida’s positioning within it
• Read market reports, identifying the areas which are important to the Vida Savings business and producing concise summaries for the senior leadership team

Vision and Strategy for the Savings Business

• Support development and implementation of the Retail Savings strategy to deliver business plan objectives and strategic priorities

Marketing team assistance

• Analyse and interpret data from GA4 to uncover insights that drive performance improvements in Paid Search and Retargeting campaigns.
• Build and maintain dashboards in Looker Studio to visualise campaign performance, and monitor KPIs (including CTR, CPC, ROAS, conversion rates, and customer acquisition cost).
• Collaborate with the marketing team to optimise Google Ads, Microsoft Ads, and retargeting platforms (e.g., Meta, Display & Video 360).

Requirements

• Degree educated
• Strong Excel proficiency, including ability to use PowerQuery and PowerPivot to build data models and analyse and interrogate datasets
• Proficient with PowerBI – PowerBI programming skills are not required, but an ability to work with dashboards and data visualisations, and to export data for further analysis, is required
• Able to build and manage relationships with key stakeholders to achieve long-term success
• Good team player, gaining the benefits of working as a diverse team to achieve stronger results
• Strong verbal and written communication skills with internal and external stakeholders
• Proven ability to work on own initiative, solving problems where necessary, but ensuring collaborative approach to deliver high quality operational performance and customer journey

Our Values

Our values are well established and recognised throughout our organisation. They provide a frame of reference for the behaviours expected from our colleagues every day.

We find ways to break old conventions, especially those which cause exclusion or customer harm. We look for these qualities when hiring new talent into the organisation, and they underpin our approach to personal development and performance management for all our people. At the heart of this is the fact we care about our Customers, Our Colleagues and our Communities. We are:

Visionary- We innovate and break old habits, thinking big and pushing boundaries together as one team

Inclusive - We value each other’s differences and work to see people for who they really are

Dynamic - We are flexible and fast, cutting through complexity and never accepting second best

Authentic - We are honest and genuine, what you see is what you get

Benefits

We offer a comprehensive benefits package to support our employees’ professional and personal needs. Further details can be provided upon application.

Salary: GBP 36000 - 60000 per year

Experience: 3 years required