Manager, Web & Conversion Optimization

The Manager, Web & Conversion Optimization is responsible for the digital experience that turns site visitors into booked guests and booked guests into members. This role sits at the intersection of customer strategy and digital execution — responsible for the booking funnel, landing page performance, A/B testing infrastructure, conversion rate optimization, and SEO across WellBiz Brands' portfolio.

Working closely with brand directors, the CRM team, and agency partners, this person will use data and experimentation to continuously reduce drop-off, improve conversion, and support the broader lifecycle strategy.

WellBiz Brands

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account401K match
• Monthly allowance for spend at Well
• Biz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan
• Compensation Range $75,000.00 - $85,000.
• 0. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado.

Position Responsibilities

• Booking Funnel & Conversion Optimization
• Manage and optimize the end-to-end booking funnel experience across Well
• Biz Brands digital properties — identify drop-off points and drive improvements in visit-to-book conversion rate.
• Build, test, and optimize landing pages that support campaigns, promotions, and membership acquisition across brands.
• Design and manage an ongoing A/B and multivariate testing program to continuously improve conversion performance.
• Partner with brand directors and the CRM team to ensure digital touchpoints are aligned with lifecycle and retention strategy.SEO & Site Experience
• Develop and execute SEO strategy and execution across brand websites — including technical SEO, content optimization, and local search performance for franchise locations.
• Collaborate with content and agency partners to ensure site experience supports organic discoverability and member growth goals.
• Monitor site health, page performance, and UX signals to proactively identify and resolve experience gaps.
• Analytics & Reporting
• Track and report on key conversion metrics — visit-to-book rate, lead-to-first-visit rate, funnel drop-off, and SEO performance — on a regular cadence.
• Partner with the Retention & Insights Analyst to ensure web performance data feeds into the broader customer metrics framework.
• Use data to prioritize the testing roadmap and make the case for investment in site improvements.
• Cross-Functional Partnership
• Work closely with Tech, brand directors, and agency partners to execute site updates and campaign support pages efficiently.
• Contribute to the broader customer strategy team's ways of working — bringing a digital and conversion lens to lifecycle planning and promotional strategy.
• Other duties and projects as assigned by supervisor and department heads.
• Essential Skills, Experience, and

Qualifications

Required

4+ years of experience in digital marketing, conversion rate optimization, or web strategy — ideally in a multi-location, franchise, or subscription/membership business.

Proven track record of improving booking or e-commerce conversion through testing, UX improvements, and funnel optimization.

Hands-on experience with A/B testing tools (e.g. Optimizely, Google Optimize, VWO) and web analytics platforms (e.g. Google Analytics 4, Adobe Analytics).

Working knowledge of SEO best practices — technical, on-page, and local search.

Comfortable working in a fast-paced, cross-functional environment with multiple brand partners and agency relationships.

Strong communication skills — able to translate data and testing results into clear recommendations for non-technical stakeholders.

Experience with booking or reservation platforms a plus.

This position will remain open until filled.

• Well
• Biz Brands, LLC. is the franchisor of five health and wellness brands Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing
• TM, and Fitness Together®. Headquartered in Denver, Colorado, Well
• Biz Brands has over 700 combined U.S. franchised locations across the five brands.
• Through the Well
• Biz Brands support staff, the brands strive to uphold these core values integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience.
• These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives.
• At Well
• Biz Brands, we value, promote, and celebrate diversity, equality, and inclusivity.
• We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways.
• All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models.
• For more information about Well
• Biz Brands and its franchise opportunities, visit Well
• Biz
• Brands.com.