Digital Marketing Manager

The Company

At P.Happi, we’re redefining intimate care for women through a microbiome-first approach for daily protection, powered by a proprietary break-through technology. We support women prone to recurring bladder and intimate health issues with a science-led, subscription-based solution designed to fit seamlessly into everyday life.

Summary

We are a fast-growing start-up with big ambitions to keep making waves in the women’s (intimate) health space. We are excited to offer this opportunity to join us as our very first Digital Marketing Manager who will drive growth and retention and help shape our digital brand presence.

The magic happens at our brand new lab and office space in West London. The role would be primarily remote, meeting in person between 1-4 days per month. This is intended as a full-time position, but we are happy to discuss part time, flexible or contract opportunities for the right candidate.

The Role

This is a broad and hands-on role that would suit someone who thrives in a fast-paced, varied start-up environment. You will own customer acquisition and retention through optimisation of our online channels and help build our digital brand presence.

Key responsibilities include

• Optimisation of e-commerce performance with emphasis on Google and Meta to drive growth, cross platform expert
• Oversight of end-to-end customer journey with initiatives to drive subscription growth and customer retention Tracking of key growth metrics and KPIs and detailed data analysis to identify new opportunities for growth and learning across paid, organic and owned channels
• Day to day website and landing page updates and oversight
• Supporting daily online customer service
• Email marketing and content generation
• Supporting creative asset development
• Partner with retail and HCP Partnerships lead to drive consistent and cohesive brand presence across all touch points
• You will be numbers-driven and will operate with full ownership and accountability over your role.
• You will have support of the founder and a small team of experts to help drive performance and your own development in the business.

About You

We are looking for an ambitious, proactive, target-driven individual, who thrives in the pace of a start-up environment. You’ll be inspired to grow with the business and become a pivotal part of our success.

We’re looking for someone who is comfortable leading in a generalist digital marketing role, who is excited to join us in our mission to redefine female intimate care and who can help us shape the team as we grow, so we’re keen to get to know you, even if you don’t ‘tick all the boxes’.

• You will ideally have:2-5 years’ experience in digital marketing or e-commerce, ideally cross platform expert
• Hands on experience managing Meta and/or Google campaigns
• Strong ability to analyse complex data and make recommendations for growth
• Experience with Shopify and Klaviyo
• Some experience of creative ad development / video editing / copywriting
• Knowledge of or particular interest in healthcare brands or cosmetics
• Commercial mindset, able to operate comfortably at a strategic and a tactical level
• Knowledge or experience with AI platforms and emerging optimisation tools
• Adaptable, proactive and comfortable working with high accountability
• What we offer£40k - £60k salary DOEOpportunity to work towards options scheme
• Openness to flexible, part time or contract working
• Hybrid working to fit with your life
• Opportunity to be one of the first hires in a fast-growing, investor-backed female health start-up with big ambitions
• Strong personal development and progression opportunities

How to apply

• Please email frances@p-happi.com, attaching your CV and summarising both what excites you most about the role and what makes you a good fit.
• If you’re shortlisted, here’s what you can expect next:1.
• 15-minute screening call
• 2. Online interview with hiring manager and founder
• 3. In-person interview, presentation task and ‘meet the team’ at our lab and office space in West London
• Applications close Monday, 24th August, but may close earlier.