Lead Consultant | Digital Marketing | Adobe AEM

Adobe Marketo Lead - Job Description

• Lead end-to-end Adobe Marketo Engage implementation, administration, and optimization.
• Design and execute multi-channel marketing campaigns, nurture programs, and lead lifecycle management.
• Develop and maintain smart campaigns, email programs, landing pages, forms, and engagement programs.
• Integrate Marketo with CRM platforms such as Salesforce, Dynamics 365, or other MarTech tools.
• Manage lead scoring, segmentation, personalization, and marketing automation workflows.
• Monitor campaign performance, analyze marketing metrics, and provide actionable insights.
• Ensure data quality, governance, compliance, and best practices across Marketo instances.
• Collaborate with marketing, sales, analytics, and technology teams to drive business outcomes.
• Troubleshoot Marketo issues and provide platform support and enhancements.
• Mentor team members and act as the SME for Adobe Marketo solutions.

Required Skills

• 8+ years of Marketing Automation experience with 4+ years in Adobe Marketo Engage.
• Strong expertise in Marketo programs, smart campaigns, lead scoring, and reporting.
• Experience with Salesforce CRM integration and API-based integrations.
• Knowledge of email marketing, demand generation, lead management, and campaign analytics.
• Strong stakeholder management, communication, and leadership skills.

Custom Fields

Name: Intake Call Completed

Value: false

Name: Intake Call Requested

Value: false