Digital Marketing Specialist

Summary

The Digital Marketing Specialist is responsible for the support and execution of projects utilizing mostly digital mediums. This position will assist with creative development and strategy for marketing projects with the goal of maximizing revenue potential, brand awareness, and market share. This position will work closely with the Senior Marketing Specialist, reporting to the Marketing Manager.

Roles & Responsibilities

• Report and coordinate closely with the Marketing Manager on SEO and AI search optimization, creating monthly reports and hitting yearly KPI goals.
• Design, edit and develop digital marketing collateral, such as website/mobile ads, Google Display ads, Facebook, Instagram, and LinkedIn content, blog posts, newsletter stories, logos, etc., alongside the Senior Marketing Specialist.
• Assist with tradeshow/event marketing collateral and execution.
• Schedule and post social media content.
• Write and proof blog posts, newsletter stories, and social media captions.
• Design, edit and develop email marketing campaigns using Mailchimp. Organize, update and report on subscriber data in Mailchimp. Analyze email campaign reports and submit reports to the Marketing Manager on results.
• Update company website, including but not limited to, written content, photographs, overall aesthetic and look/feel to align with brand guidelines.
• Basic photography and videography skills for content creation.
• Other duties as assigned

Job Requirements

Education and/or Experience

• Bachelor's degree in Marketing, Communications, Advertising, Business or related field preferred but not necessary.
• 1-3 years of experience or a combination of education and experience.

Functional/Technical Knowledge, Skills & Abilities

• Excellent communication skills (written and verbal) are a must.
• Ability to read and comprehend documents and follow simple instructions.
• Skilled in writing and editing content with an attention to detail, including accurate spelling and grammar.
• Proficient in MS Office products (Excel, Word, MS Outlook, MS PowerPoint, SharePoint, OneDrive, OneNote).
• Knowledge of various marketing and analytics tools such as Google Ads, GA4, Semrush, Salesforce, Mailchimp, Adobe Express, Asana, Linktree, and other content/project management systems.
• Proficient in Adobe Creative Cloud and/or other design programs, including but not limited to, Adobe InDesign, Adobe Photoshop, and Adobe Illustrator, Canva, etc.
• Extreme attention to detail and accuracy, with strong prioritization, organization and project management skills.
• Ability to work independently with minimal supervision and to work in a team environment. Must be flexible to workdays, nights, or weekends if necessary.
• Must adhere to all safety rules, policies and regulations in relationship to OSHA and Mark VII Equipment standards.

Physical Requirements

• Ability to lift and/or move up to 20 lbs.
• Ability to stand, walk, bend, kneel, stoop, crouch and use hands to grip regularly.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
• Prolonged periods of sitting at a computer.
• Maintain a professional appearance and grooming standards as outlined.

Note: This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.