Specialist, Digital Marketing & Strategy

Job Summary

Title: Specialist, Digital Marketing and Strategy

Reports to: SVP, Digital Operations

Location: Los Angeles, CA

The Role

Roc Nation, a Live Nation joint venture, is seeking a Digital Marketing Specialist who will report to the SVP of Digital Operations and serve as a key member of the Roc Nation Digital Music Team servicing Management clients, Roc Nation socials and general team support. The role will support continued development and growth for a diverse roster of Roc Nation artists.

Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, facilitating requests between partners, managers and artists & maintaining artist web and social platforms. The Digital Marketing Specialist will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Responsibilities

• Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas.
• Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database.
• Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
• Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.
• Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.
• Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives).
• Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager.

Qualifications

• Strong oral/written communication skills
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• 2-4 years experience managing the use of and/or relationships with social platforms
• Ability to research, conduct successful outreach & manage an on-going social influencer database
• Extensive knowledge of and passion for music market and the digital space
• Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Bachelor's degree in a related field preferred
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

COVID-19 Requirement

COVID-19 vaccination series and booster shot is a mandatory requirement for this position.

Employment Eligibility

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note

Roc Nation benefits and policies differ from Live Nation.