Digital Marketing Manager

About the Company

FreeRange Concepts was founded in 2011 and includes: The Rustic, Bowl & Barrel, Joe Leo Fine Tex Mex, The General Public and Birdies Icehouse. Our company motto is simple: CREATE REMARKABLE MEMORIES. At each of our concepts, we pioneer the freshest ideas in the dining industry.

We believe, if you like to have fun, enjoy working as a team, take ownership of your actions, and have passion for what we do, success will follow.

Job Description

Are you someone who thrives on growing digital strategy for a company that's already in growth mode? We're looking for a highly motivated Digital Marketing Manager to lead digital strategy across our five-brand restaurant and entertainment portfolio, with each brand at its own stage of digital growth.

You'll shape the approach as much as run it — working across web, paid media, guest data, and analytics to grow new-guest discovery, retention, and lifetime value across the portfolio.

Responsibilities

• Own website strategy and performance across all five brands
• Manage web agency relationships for site redesigns, upkeep & SEOOwn Google Business Profile, Search Console, and GA4 across all locations
• Manage non-Google business listings and directory accuracy
• Own online reputation management and review response across platforms
• Own the digital reservations experience across brands
• Manage 3rd-party online ordering presence
• Grow 1st-party/direct ordering through incentives and better guest experience
• Own online ordering test-and-learn strategy to identify what drives revenue & profitability
• Own email marketing and CRM strategy and execution
• Plan, execute and optimize paid search campaigns across brands
• Build and maintain cross-brand performance reporting, dashboards & scorecards
• Manage in-store digital signage content across all brands
• Maintain and evolve the team's digital maturity roadmap
• Manage relationships with key digital vendors and platform partners
• Manage marketing admin functions — donations, guest relations inboxes, weekly store communications

Requirements

• Bachelor's degree or equivalent4+ years of experience in digital marketing, ideally in multi-unit restaurant, hospitality, or retail
• Hands-on expertise with GA4 and Google Search Console — fluency, not just familiarity
• Working knowledge of on-page and technical SEO fundamentals
• Experience managing paid search and/or paid social campaigns with real budget accountability
• Strong project management skills
• Experience with email marketing/CRM platforms
• Comfort managing external agencies and platform vendors
• Experience with online ordering and/or reservations platforms a plus
• Data-driven decision-making with the judgment to prioritize across brands at different maturity stages
• Outstanding written and verbal communication skills
• Advanced knowledge of Microsoft Office / Google Workspace
• Tech-savvy and comfortable getting hands-on with new platforms
• Benefits:
• Medical, Dental, Vision

Benefits

401(k) With Employer MatchShort-term & Long-term DisabilityWeekly PayPaid Time OffMany more Team Member

Perks

FreeRange Concepts is an

Equal Opportunity Employer