Digital Marketing Manager

Derflan is seeking a Senior Digital Marketing Manager to support a high-impact consulting engagement within a global technology organization focused on developing and executing an employer brand and recruitment marketing strategy for senior technical talent.

This is a hybrid role based in Seattle, WA. Candidates must be local or open to working in a hybrid environment in Seattle.

Candidates must have 3+ years of experience in digital marketing, employer brand, recruitment marketing, advertising, or a related marketing discipline.

This role will focus on developing and executing a recruitment channel marketing strategy designed to attract highly sought-after senior technical talent.

The ideal candidate is a strategic marketer with strong digital marketing, advertising, employer brand, agency management, and campaign execution experience who is comfortable partnering with senior leaders and owning marketing initiatives from strategy through execution and performance measurement.

Role Description

Senior Digital Marketing Manager Employer: DerflanClient: Confidential Global Technology OrganizationLocation: Seattle, WA (Hybrid)Estimated Start Date: ASAPAnnual Base Salary: $102,816 + Full Benefits

Key Responsibilities

• Develop and execute recruitment marketing and employer brand strategies designed to attract senior technical talent.
• Partner with business and recruiting leaders to develop campaign messaging, positioning, and marketing strategy.
• Own marketing initiatives from initial strategy and stakeholder alignment through implementation, campaign launch, optimization, and performance measurement.
• Manage relationships with external agency partners and coordinate campaign development and execution.
• Work with agency partners to develop creative assets and adjust existing materials for specific campaigns as needed.
• Partner with agencies to develop media plans and launch digital marketing campaigns.
• Monitor live campaigns and make adjustments based on KPI performance and campaign results.
• Develop reporting that provides stakeholders with visibility into campaign performance, results, and opportunities for optimization.
• Partner with senior technical leaders to develop authentic stories and content as part of a peer-to-peer marketing strategy.
• Collaborate across employer brand, marketing, recruiting, and business teams to ensure messaging aligns with broader organizational strategies.
• Gather stakeholder buy-in and effectively communicate marketing strategy, progress, and results.
• Help develop a scalable recruitment channel marketing strategy that can support talent attraction across multiple global markets.

Basic Qualifications

• 3+ years of experience in digital marketing, employer brand, recruitment marketing, advertising, or a related marketing discipline.
• Experience developing and executing digital marketing campaigns.
• Experience managing agency relationships and coordinating campaign execution with external partners.
• Experience developing campaign messaging and working with creative teams or agencies to produce marketing assets.
• Experience developing media plans and launching campaigns.
• Experience monitoring campaign performance and adjusting strategy based on KPIs and results.
• Strong understanding of digital marketing measurement, reporting, and performance optimization.
• Experience partnering with cross-functional stakeholders to develop and execute marketing strategies.
• Strong written and verbal communication skills.
• Strong organizational skills with the ability to independently manage multiple workstreams.

Preferred Qualifications

• Employer brand or recruitment marketing experience.
• Experience marketing to technical, executive, or other highly specialized professional audiences.
• Experience developing global or multi-market marketing strategies.
• Experience working within a large enterprise technology organization.
• Experience building a marketing program or strategy from the ground up.
• Strong agency management experience across creative and media partners.
• Experience developing executive or employee storytelling as part of a marketing strategy.
• Strong stakeholder management skills and experience partnering with senior leaders.
• Team & Environment
• High-visibility role supporting employer brand and recruitment marketing for senior technical talent.
• Opportunity to help develop and implement a recruitment marketing strategy from the ground up.
• Collaborative environment partnering across recruiting, business leadership, employer brand, marketing, creative, and agency teams.
• Broad scope supporting talent attraction across multiple global markets.
• High degree of ownership across strategy, campaign execution, agency coordination, optimization, and reporting.

Why Join Us

As a Derflan consultant, you'll have the opportunity to develop and execute recruitment marketing initiatives for a leading global technology organization. This role offers significant ownership and visibility, with the opportunity to partner with senior technical and business leaders while building campaigns designed to attract exceptional talent across global markets.

Benefits at DerflanConsultants working at least 30 hours per week receive:

• Two weeks paid vacation and 10 federal holidays
• Comprehensive medical, dental, and vision coverage401(k) with matching contributions
• Home office expense reimbursement
• About Derflan
• Derflan is a boutique consulting firm supporting some of the world's most innovative organizations.
• We specialize in placing exceptional professionals into impactful consulting roles that drive operational excellence, business growth, and measurable results for our clients.