Marketing Manager, Talk & Sport

About Bauer Media Audio IrelandBauer Media Audio Ireland is one of Ireland’s leading media companies and the home of some of Europe’s most successful commercial media brands. We operate a diverse portfolio of media channels, with a strong focus on commercial radio, digital media and audio.

We are home to some of Ireland’s largest independent radio networks and continue to be one of the fastest-growing radio groups in the world, reaching audiences across the country through a powerful mix of broadcast and digital platforms.

Our portfolio includes some of Ireland’s most recognisable and trusted brands, including Newstalk, Today FM, 98FM, SPIN, Off The Ball, Red FM, iRadio, Beat, Media Central and GoLoud. We also operate audioXi, Ireland’s largest digital audio advertising platform, connecting brands with audiences across premium digital audio.

Together, our brands reach millions of people every month, delivering engaging content, compelling entertainment and innovative audio experiences across radio, podcasts, streaming and digital platforms.

About The Role

We are looking for an experienced Marketing Manager for Bauer Media Audio Ireland with responsibility for our talk and sport brands Newstalk, Off The Ball and GoLoud. In this exciting and dynamic role, the successful candidate will assume responsibility for implementing a marketing strategy, designed to engage and grow audience, across owned, earned and paid channels.

This role requires a candidate with demonstrable consumer marketing experience with a proven track record of delivering impactful and successful brand and product campaigns. Ideally, you will have a broad knowledge of and interest in the Irish media landscape and understand what makes consumers tick.

You will be responsible for planning and implementing marketing activity that will drive audience growth and engagement, increase brand awareness and achieve standout in the marketplace.

What You'll Do

• Develop and implement multi-channel marketing strategies to support business growth and revenue targets Conduct market research to identify trends and audience insights, translating these into actionable plans and targets Define KPIs and report on performance metrics and ROI Plan and manage end-to-end marketing campaigns across owned, earned and paid channels Manage marketing budgets, tracking spend and ROI and driving efficiencies where possible Manage and lead a small team, providing support and direction across all projects Collaborate with key departments including content, commercial and digital teams to ensure alignment on marketing strategies and objectives Identify and lead out on potential partnerships and collaborations designed to increase brand reach and engagement Manage development of brand and product activations, working closely with events team to deliver seamless execution What You'll Have:
• At least 3 years of experience in a consumer marketing role, with a proven track record in developing and executing successful marketing campaigns Strong understanding of how to develop and deliver brand, product and digital marketing strategies Exceptional communication skills (written and verbal) Analytical mindset with the ability to interpret data and translate insights into actionable marketing plans Creative thinking with attention to detail and problem-solving capabilities Ability to manage multiple projects simultaneously, ensuring both deadlines and objectives are met People management experience If the following traits sound like you, you might be the right person for the job: You are highly organised with strong planning and time management skills You are a team player with a creative and collaborative mindset You are adaptable to change and don’t shy away from challenges You are plugged in to emerging marketing trends and technologies You are confident, passionate, energetic and a great communicator Before you apply, make sure you tick the following boxes: Demonstrable experience in marketing for a consumer brand in a managerial role Solid knowledge of the Irish audio and media landscape is advantageous A passion for current affairs, pop culture and sport is desirable What You’ll Get: Salary commensurate with qualifications and experience.
• Factors taken into account in determining an appropriate scale include the candidate’s knowledge, skills, experience and qualifications relevant to the job.
• Bauer Media Audio Ireland operates the following benefits for its employees: 23 days annual leave including Good Friday & Christmas Eve (25 in total) Enhanced Maternity and Paternity pay Contributory pension scheme to support your long-term financial wellbeing Life cover (4 times your salary) Paid sick leave - up to 20 days Access (free) to Group account with Webdoctor www.webdoctor.ie Employee Assistance Program (EAP) Wide range of learning opportunities to support with your Career Development with access to Learning and Development with Bauer Academy and Learning Waves www.learningwaves.ie Flexible and Hybrid Working (for relevant roles) Group Discount on Laya Healthcare HSF Healthcare – we fund a health cash back plan for your day-to-day medical expenses.
• Bike to Work Scheme and Annual Tax Saver Scheme The closing date for applications is 02 September 2026.

Bauer Media Audio Ireland is an Equal Opportunities Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability, age, gender expression or sexual orientation, gender identity, ethnic or national origin, marital or civil partnership status or culture.

Bauer Media Audio Ireland is committed, where possible, to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

To discuss the requirements of the role, the location of the role or any reasonable accommodation you might require, please contact a member of the HR team via careers@bauermedia.ieAll documentation received by Bauer Media Audio Ireland will be processed in accordance with the Data Protection Acts, 1988 and 2003 General Data Protection Regulation (GDPR; 2018). The information will only be used by BMAI in the processing of job applications and for ongoing administrative purposes with job candidates.

If you have any feedback regarding our recruitment process, please email careers@bauermedia.ie we would love to hear from you.

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