Group Digital Marketing Manager

Group Digital Marketing Manager - Fashion & Lifestyle Brand

Are you passionate about digital marketing and fashion? Do you thrive in a fast-paced environment where creativity and collaboration are key? We're on the lookout for a Group Digital Marketing Manager to join this team and drive the growth of this iconic fashion brand.

What You'll Do

• Develop and deliver a comprehensive digital marketing strategy for two renowned lifestyle brands.
• Work closely with the Ecommerce and Trading teams to drive customer acquisition, conversion, and retention across search, social media, affiliates, and email marketing.
• Take ownership of traffic performance and hit site traffic targets on a weekly, monthly, and annual basis.
• Lead and inspire the Digital Marketing Assistant & Junior Social Media Manager, keeping up with the latest trends and technologies in digital marketing.
• Manage budgets and allocate spend efficiently to maximise returns across channels.
• Communicate campaign performance against KPIs, identifying growth opportunities and recommending improvements.
• Drive customer engagement through optimised social channels, affiliate partnerships, display ads, and email database growth.
• Manage relationships with third-party partners to ensure maximum exposure during key events.
• Oversee the digital marketing calendar and align it with business objectives and market opportunities.

What You'll Bring

• A minimum of 3 years' experience in performance marketing, with hands-on expertise in Meta, TikTok, and Google platforms.
• Proven track record of using analytics and data-driven insights to guide decision-making and optimise campaigns.
• Strong commercial acumen and an ability to propose KPIs that align with growth objectives.
• Excellent communication skills - you're confident expressing ideas clearly and effectively to a range of stakeholders.
• A can-do attitude and a proactive approach to managing multiple projects and deadlines.
• Experience in managing and motivating a team, ensuring everyone reaches their full potential.

Why Join This Brand?

This is your chance to work with a much-loved UK Fashion Brand. You'll have the freedom to innovate, take ownership of your strategies, and work with a collaborative team that celebrates success together. Plus, you'll be at the heart of shaping a digital presence that reaches millions!

Salary: £50-60k + Great Benefits & Hybrid Working

If you're looking for a new challenge in digital marketing and have a passion for fashion, apply today and help us create unforgettable brand experiences online.

BH37103