An established global fintech company is seeking a commercially driven Head of Growth Marketing to lead its global customer acquisition and growth strategy.
Operating across multiple international markets, the business provides innovative digital financial products through advanced technology platforms. This is an opportunity to shape global growth within a fast-paced, highly regulated organisation undergoing continued international expansion.
The opportunity
You will take ownership of the global growth marketing strategy, bringing together performance marketing, paid media, social media, conversion optimisation, analytics and regional execution.
Working closely with Product, CRM, Sales, Data, Technology, Compliance and Executive Leadership, you will develop scalable, data-led strategies that accelerate customer acquisition, improve marketing efficiency and support long-term commercial growth.
Key responsibilities
Growth strategy and planning
- Develop and execute a global growth marketing strategy aligned with commercial objectives.
- Build annual, quarterly and regional roadmaps supporting acquisition and revenue growth.
- Identify new markets, customer segments and scalable acquisition channels.
- Define growth KPIs and performance targets across multiple regions.
- Monitor competitor activity, market trends and emerging opportunities.
Performance marketing and paid acquisition
- Own global paid acquisition across Google, Meta, TikTok, DSPs and other performance channels.
- Manage significant marketing budgets, optimising investment across markets and platforms.
- Improve performance through segmentation, bidding strategies, attribution modelling and structured experimentation.
- Monitor metrics including CAC, CPA, CPL, first-time depositors, ROI, ROAS and LTV.
- Test and introduce new channels to diversify customer acquisition.
Social media strategy
- Develop global and regional social media strategies aligned with brand and commercial goals.
- Define platform strategies, content pillars and publishing cadences.
- Oversee social media calendars across platforms including Meta, TikTok, Xiaohongshu, Telegram, LinkedIn and X.
- Balance brand awareness, customer education, community engagement and conversion-led content.
- Partner with regional teams, agencies and creators to improve organic and paid performance.
Analytics and conversion optimisation
- Establish marketing measurement frameworks, reporting standards and dashboards.
- Translate marketing data into actionable recommendations for executive leadership.
- Partner with Data and CRM teams to improve tracking, attribution and customer insights.
- Forecast performance and optimise budget allocation using data-led analysis.
- Lead CRO initiatives across websites, landing pages and mobile applications.
- Analyse customer behaviour and improve the end-to-end acquisition journey through A/B testing and experimentation.
Creative and regional leadership
- Partner with Creative, Content and Design teams to develop high-performing campaigns.
- Lead creative testing and competitor benchmarking.
- Maintain global brand consistency while enabling local market adaptation.
- Align regional execution with the global growth strategy.
- Share campaign learnings and best practices across international teams.
- Coordinate initiatives across Sales, Product, CRM, Compliance, Technology and Operations.
Budget and team leadership
- Own the global growth marketing budget and maximise return across acquisition channels.
- Manage agency relationships and external marketing partners.
- Lead, mentor and develop a high-performing growth marketing team.
- Foster a culture of accountability, collaboration, innovation and continuous improvement.
What you’ll bring
- Significant experience across growth, performance or digital marketing, including leadership of regional or global teams.
- Perferrable experience within fintech, financial services, online trading, forex, CFDs, cryptocurrency or another high-growth digital industry.
- Deep expertise across platforms such as Google Ads, Meta Ads, TikTok Ads, DSPs, GA4 and AppsFlyer.
- Strong knowledge of digital acquisition, attribution, paid media optimisation and marketing analytics.
- Experience leading growth strategies across multiple regions and customer markets.
- A strong understanding of MarTech, attribution modelling and customer analytics.
- A highly commercial and analytical approach, with the ability to turn data into action.
- Excellent stakeholder management and cross-functional leadership skills.
- Strong written and verbal communication skills in Mandarin and English.
- A relevant qualification in marketing, business, digital marketing, analytics, finance or a related discipline is desirable.
Experience within online trading, global brokerage markets or complex regulated financial products will be highly regarded.
What’s on offer
- A senior role with ownership of global growth strategy and investment.
- The opportunity to influence customer acquisition across multiple international markets.
- A collaborative, fast-paced fintech environment.
- Professional training and development opportunities.
- Health and wellbeing benefits.
- Regular team-building and company activities.
- Recognition and milestone rewards for long-term service.
