Assistant Brand Manager – Digital Marketing & Advertising

At TTI, people come for the opportunity and stay for the culture!

Job Description

Assistant Brand Manager – Digital Marketing & Advertising

Techtronic Industries Inc. | Milwaukee®

Full-Time | Permanent | 3381 Steeles Ave E, North York, ON | P1

About TTI Canada

Are you ready to lead the way in shaping an empowering work environment with a global leader in power tools, accessories and hand tools? At TTI, we are known for our innovative products, world-class brands, and an unrelenting commitment to operational excellence. With iconic brands like Milwaukee® we’re not just about delivering outstanding performance but also about creating exceptional development for our people.

If you’re passionate about building your career in a dynamic, fast-paced environment, we want to hear from you! At TTI, culture drives performance, and it’s at the heart of everything we do. We are fast, innovative, and constantly evolving but above all, we’re a team that celebrates success together. We reward creative thinking and encourage your self development.

Join us in driving a culture that supports sustainability, growth, and leadership.

With our Milwaukee team, we seek passionate, driven individuals to elevate our brand. Our culture is built on respect, integrity, and social responsibility, with our people at the core of our success. Whether you’re starting out or bringing years of experience, we support your growth. Here, you’ll be empowered to take ownership, drive innovation, and make an impact.

Milwaukee is more than a workplace, it’s where careers accelerate, and potential is unlocked.

Position Description

The Assistant Brand Manager - Digital Marketing & Advertising supports the planning, coordination and execution of Milwaukee Tool Canada's digital marketing, advertising and public relations initiatives.

Working closely with the Brand Manager, this role manages multiple marketing projects, collaborates with cross-functional teams and external partners, and contributes to integrated campaigns that strengthen brand awareness, support commercialization and drive business growth.

The successful candidate is organized, adaptable and proactive, with a passion for digital marketing and brand storytelling. This role provides the opportunity to build expertise across digital marketing, advertising, public relations, influencer marketing and campaign management while contributing to Milwaukee Tool Canada's continued growth.

What You Will Do

• Coordinate the planning and execution of integrated digital marketing campaigns, including website initiatives, email marketing, lead generation, SEO/SEM, paid advertising, product launches, trade shows, contests and promotional programs.
• Develop print and digital advertising assets across trade publications, digital media and integrated marketing campaigns in collaboration with internal stakeholders and external agency partners.
• Build and maintain relationships with media, agency and vendor partners, coordinating project timelines, deliverables and ongoing communications.
• Contribute to the execution of annual marketing plans, campaign calendars and advertising initiatives aligned with business priorities.
• Coordinate public relations, brand ambassador and influencer initiatives, including media outreach, product seeding, relationship management and campaign execution.
• Conduct market research and competitive analysis to identify industry trends, partnership opportunities and recommendations that strengthen Milwaukee Tool's market presence.
• Coordinate the execution of Milwaukee's branded merchandise program, including product sourcing, co-branding, quality assurance and internal marketing initiatives while ensuring alignment with brand standards.
• Partner with cross-functional teams to deliver integrated marketing initiatives that support commercialization objectives, customer engagement and business growth.
• Monitor and analyze digital marketing performance, including SEO/SEM, paid advertising, social media engagement and campaign metrics, providing recommendations to optimize future initiatives.
• Prepare presentations, campaign summaries and business updates for internal stakeholders.
• Coordinate budget administration, purchase orders, invoice processing and vendor payments, ensuring accuracy and timely execution.

What You Will Bring

• Bachelor’s degree in marketing, Business, Communications or a related field.
• 3-5 years of progressive experience in digital marketing, advertising, public relations or brand marketing.
• Experience coordinating integrated marketing campaigns across digital and traditional marketing channels.
• Strong understanding of digital marketing, SEO/SEM, email marketing, social media and public relations principles.
• Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities.
• Experience working with external agencies, media partners, influencers or vendors.
• Strong analytical skills with the ability to interpret campaign performance and identify opportunities for optimization.
• Excellent written, verbal and presentation skills.
• Strong relationship-building skills with internal stakeholders and external partners.
• Adaptable, collaborative and comfortable working in a fast-paced, growth-oriented environment.
• Strong proficiency in Microsoft Office Suite. Experience with CRM, marketing automation, analytics or social media management platforms is considered an asset.

What You Will Benefit From

• Extensive health benefits, including vision and dental care
• Retirement Savings Plan with Employer Matching Contributions
• Competitive Base Salary
• iPhone, and laptop
• Paid time off and employee discount programs
• Annual $500 Wellness Program allowance

Visit our: Company Website, LinkedIn and Instagram today

Diversity, equity, and inclusion are at the core of our values at TTI. Because of our commitment to a multicultural and inclusive workplace, our people are our competitive advantage.

We foster an inclusive environment where diversity is valued and where all employees feel safe to contribute their ideas, share their experiences, and represent their diverse backgrounds to innovate and solve complex problems as one team. We actively support and accommodate the diverse needs of our team, creating an empowering space where everyone can thrive.