Brand Manager

Brand ManagerSaaS Scale-UpLocation: Cork, Ireland (On-Site)Salary: €40,000 - €50,000 + Benefits

The Opportunity

As the company continues to expand and launch new AI-powered products, they are looking for a Brand Manager to take ownership of how the business is positioned and perceived in the market.

This is not a traditional marketing role centred around demand generation or lead generation.

Instead, you'll become the guardian of the company's brand, responsible for creating compelling content, developing consistent messaging and ensuring the business establishes itself as a recognised name within its market.

Working closely with the commercial team, founders and product teams, you'll help tell the company's story as it continues its next stage of growth.

If you're someone who enjoys combining creativity with commercial thinking and wants genuine ownership over a growing SaaS brand, this is a fantastic opportunity.

The Role

This position is centred around brand, content and market perception.

As Brand Manager, you'll own the company's messaging across every channel, ensuring consistency in how the business communicates with customers, prospects and the wider market.

As new products are launched, you'll create engaging content that supports those launches while strengthening the company's reputation through thought leadership, customer stories and brand-led marketing initiatives.

Rather than focusing on outbound lead generation or paid acquisition strategies, your success will be measured by the strength of the company's brand, the quality of its content and the consistency of its messaging.

You'll work collaboratively with Sales, Product and Leadership to ensure marketing reflects the direction of the business while building a brand that customers recognise and trust.

Key Responsibilities

• Own the company's overall brand positioning and messaging.
• Develop and execute a content strategy that supports the company's long-term growth.
• Create high-quality written content including blogs, case studies, product announcements, customer stories and website content.
• Support the launch of new AI-powered products through compelling marketing campaigns and messaging.
• Work closely with the commercial team to ensure marketing aligns with wider business objectives.
• Manage social media content and company communications.
• Collaborate with product teams to translate technical features into clear customer value propositions.
• Ensure consistency of tone, messaging and branding across all customer touchpoints.
• Help establish the business as a recognised thought leader within its market.
• Monitor content performance and continually improve engagement and brand awareness.

About You

We're looking for someone who enjoys building brands and creating content that genuinely resonates with customers.

You'll likely come from a SaaS business where you've had responsibility for brand, content or wider marketing initiatives and understand how marketing supports commercial growth beyond simply generating leads.

You'll be comfortable taking ownership, bringing fresh ideas and working closely with senior stakeholders in a fast-paced environment.