Campaign Manager (Paid Social)

About Operatic Agency: Operatic Agency is a full-service creative and digital agency specializing in research, strategy, marcomms, medcomms, creative, technology, and omnichannel media. Named one of Canada’s fastest-growing companies for six consecutive years, we partner with brands across pharma, healthcare, and consumer sectors to connect them with their audiences through bold ideas and precise execution.

If you thrive in a fast-paced, collaborative environment and want your work to have real impact, we want to hear from you.

About the Role

As a Campaign Manager at Operatic, you’ll be our go-to expert for all things paid social - leading execution across platforms like Meta, TikTok, Reddit, LinkedIn, and Pinterest, with a primary focus on Meta Ads. Sitting at the intersection of performance marketing and audience-first storytelling, you’ll build, launch, and optimize campaigns that drive real business results.

You’ll also support client-facing touchpoints by participating in performance reviews, presenting insights, and guiding media decisions alongside cross-functional teams.

Reporting to the Director of Omnichannel Media, you’ll take ownership of campaign execution from audience targeting to creative testing and performance reporting, while collaborating closely with Strategists, Analysts, and Account Managers. The ideal candidate will have a sharp eye for data, and a relentless drive to test, learn, and improve.

If you live in Ads Manager, thrive on creative iteration, and are obsessed with improving ROAS, this role is for you.

What You’ll Do:

• Paid Social Campaign Execution
• Build and manage high-performing paid social campaigns across Meta and other social platforms like TikTok, Pinterest, and LinkedInOwn end-to-end campaign execution — including ad creation, audience targeting, bid strategies, tracking setup, and budget pacing
• Align campaigns to full-funnel strategies, ensuring the right message reaches the right audience at the right time
• Develop and execute creative testing frameworks to understand what drives results across placements, formats, and audiences
• Performance Optimization
• Optimize campaigns against client KPIs, pacing, and real-time performance trends
• Continuously test and iterate on audiences, placements, creatives, and bidding strategies to drive performance improvements
• Troubleshoot underperforming campaigns with a structured, hypothesis-driven approach to turnaround performance
• Collaborate with clients, as well as internal strategists and analysts to align on budget shifts, media mix recommendations, and scaling opportunities
• Reporting, Data & Insights
• Own the end-to-end reporting process — from pulling and organizing data to building dashboards and delivering performance insights through clear, actionable presentation decks
• Translate campaign performance into actionable insights, identifying trends, audience behavior, and optimization opportunities
• Deliver clear, insight-led reports that connect campaign metrics to business outcomes (ROAS, CAC, CPL, LTV, etc.)
• Participate in client performance reviews, focusing on key learnings, test results, and actionable next steps to always improve
• Collaboration & Cross-Functional Partnership
• Ensure paid social aligns with broader marketing goals and cross-channel plans
• Serve as a key partner in campaign planning, performance reviews, and strategic discussions — bringing platform knowledge and performance insights to the table to educate technical and non-technical audiences alike
• Translate performance data into clear narratives that support client communications, budget decisions, and future strategies
• Collaborate with internal teams to provide data-informed input on messaging, formats, and testing approaches
• Support accurate tracking, event setup, and performance reporting via Meta Pixel, CAPI, GA4, and other tools
• What You’ll Bring:A degree or diploma in Marketing, Digital, Advertising, Media Studies or a related field2–4 years of hands-on paid social experience, including planning, campaign setup, audience building, bidding, buying, and performance reporting—with a strong focus on Meta Ads
• Experience in an agency, DTC brand, or performance-focused marketing team
• Strong grasp of digital performance advertising structures and ad solutions, with the ability to communicate and help support selling these strategies internally and to clients
• Ability to translate data into insights and communicate clearly across teams and to clients
• Hands-on experience with A/B testing, including defining hypotheses and interpreting data to inform measurable, data-backed learnings
• Proficiency with Meta Ads Manager, Business Manager, and Events Manager, including Pixel/CAPI setup and attribution troubleshooting
• Experience collaborating with creative teams or external agencies, with a focus on aligning assets to performance goals
• Solid understanding of key performance metrics such as ROAS, CPA, CAC, CTR, CPC, and how to improve them through audience targeting and creative iteration
• Experience with creative testing frameworks and dynamic creative optimization (DCO)
• Familiarity with reporting tools such as Looker Studio, Supermetrics, or other platforms used to aggregate and visualize marketing performance data
• Strong understanding of full-funnel marketing, from awareness to conversion, and how paid social supports each stage
• Exposure to lead generation and/or eCommerce business models
• Comfortable managing multiple campaigns in a fast-paced, performance-driven environment
• Experience conducting ad account audits, identifying optimization opportunities and structural improvements
• A drive to develop range by learning new skills that expand your expertise
• Nice to have: Experience managing high-budget eCommerce campaigns, with a focus on scaling performance while maintaining efficiency
• Proven ability to conduct ad account audits, identifying optimization opportunities, arbitrage, and improving campaign structure
• Experience contributing to or pitching media strategies in client or stakeholder-facing settings
• Familiarity with CRM platforms such as HubSpot, Salesforce, or other tools used for media and lead integration
• Understanding of data privacy regulations (e.g., GDPR, CCPA) and their implications for tracking, targeting, and measurement
• Exposure to other performance marketing channels or solutions such as paid search, PMAX, affiliate marketing, etc.
• Experience working in regulated industries such as pharmaceuticals, healthcare, or finance
• Familiarity with key verticals including DTC, SaaS, retail, eCommerce, and health & wellness
• Experience with programmatic media buying platforms
• Why Operatic Agency: Competitive compensation and benefits.

This role offers a salary of $70,000–$85,000 CAD commensurate with experience, plus a comprehensive benefits package including medical, dental, vision, life and disability insurance, and mental health support.

Meaningful, complex work.

You’ll lead projects across a diverse portfolio spanning pharma, healthcare, and consumer brands—with real creative and technical depth. Every project is different, and the work genuinely matters to the clients and audiences it reaches.A team that holds a high bar—and supports each other in meeting it.

We’re proud of our culture: collaborative, accountable, and driven by a shared standard of excellence. We recognize great work and celebrate the people behind it.

Real investment in your growth.

We offer mentorship, access to industry tools and training, and advancement pathways. You’ll be supported by senior leadership who want to develop you, not just deploy you.

Hybrid flexibility.

Our head office is based in Hamilton, Ontario, and we operate on a hybrid model: 2 days per week in the office, with the remainder remote. You’ll have a collaborative home base with room to focus on your own terms. Operatic Agency values inclusion and access for all applicants and employees. Should you require accommodation to participate in the application and interview process, please let us know.

Only those selected for next steps will be contacted.