Service Manager - Mercedes-Benz North Dublin (494)

(Initially based at MSL Service Centre North Dublin – North Circular Road, before relocating to our brand-new flagship dealership in North City Business Park, North Road, Dublin 11 in Q3 2026.)MSL Motor Group is seeking an experienced and customer-focused Service Manager to support the launch and development of Mercedes-Benz North Dublin, a new, purpose-built dealership representing a landmark moment for both the Group and the Mercedes-Benz brand in Ireland.

This state-of-the-art facility will unite our existing Mercedes-Benz North Dublin sales operation on the Navan Road with the Mercedes-Benz–dedicated element of our service operation currently based at MSL Service Centre, North Circular Road, bringing both together into one modern, purpose-built hub at North City Business Park.

As the first greenfield Mercedes-Benz dealership in Ireland to be constructed entirely under the MAR20X retail transformation standards, the new site will set a new benchmark for excellence—delivering a customer experience grounded in the pillars of luxury, trust, ease, and respect.

The Service Manager will play a central role in establishing the service department within this flagship facility, ensuring that workshop operations, customer care, and team culture reflect these principles from day one.

This is a unique opportunity to help shape the standards, processes, and performance of a brand-new Mercedes-Benz service operation during a period of significant growth and transition.

Working closely with the dealership’s leadership team, you will contribute to building and developing a high-performing aftersales department, supporting the scaling up of operations as we move from two separate North Dublin locations into one unified centre of excellence.

As the Service Manager, you will hold a significant leadership position reporting directly to the General Manager. With this role, you will be entrusted with comprehensive authority and accountability for managing all facets of the service department.

Your foremost responsibility will be to lead a highly skilled team, driving profitability, surpassing performance targets, and ensuring the delivery of exceptional customer service.

Key Duties &

Responsibilities

• Lead and manage the day-to-day operations of the Service Reception and Workshop, ensuring outstanding service quality and efficiency.
• Champion a customer-centric approach, delivering a seamless and exceptional experience for every customer visit.
• Develop, mentor, and support a highly skilled team across service operations, fostering a high-performance and collaborative culture.
• Ensure compliance with all service processes, legal standards, and health and safety requirements.
• Drive the adoption of digital tools and workflows to streamline service operations and enhance the customer journey.
• Implement initiatives to improve service profitability, efficiency, and customer loyalty.
• Plan and deliver service marketing initiatives to attract and retain customers.
• SIGNIFICANT COMPETENCIES Strong leadership skills with a focus on team development and motivation.
• A passion for delivering exceptional customer experiences and driving continuous improvement.
• Ability to manage service operations efficiently, balancing quality, speed, and profitability.
• Comfortable embracing new technologies and digital solutions to enhance service delivery.
• Commercially aware with a focus on achieving performance targets and financial goals.
• DRIVING RESULTS Proven ability to drive department growth through operational excellence and customer satisfaction.
• Strong analytical skills to interpret service performance data and implement effective actions.
• Commitment to achieving KPIs relating to service utilization, profitability, and customer loyalty.
• LEADERSHIP Lead by example, promoting a culture of trust, collaboration, and excellence.
• Support employee development through coaching, training, and career planning.
• Communicate goals clearly and motivate the team through periods of growth and transformation.
• Delivering Customer Experience Create a consistently outstanding customer journey in line with premium and luxury expectations.
• Proactively gather and act on customer feedback to continuously refine service quality.
• Implement streamlined, digital-first service processes that respect customer time and enhance satisfaction.
• STRATEGIC Align the Service Department with broader dealership goals and the brand’s shift towards luxury and electric vehicles.
• Champion innovation, adaptability, and digital transformation in the service offering.
• Support dealership marketing efforts to grow customer engagement and loyalty.
• Desirable Experience And Skills Proven leadership experience in a Service Manager, Aftersales Manager, or senior role within an aftersales environment.
• Strong operational, people management, and customer service skills.
• Experience using digital tools to improve customer service processes is advantageous.
• Familiarity with health, safety, and compliance standards in a customer-facing environment.
• Strong commercial acumen with the ability to drive service performance and profitability.
• If you meet the above criteria and are interested in being considered for this position, please submit a cover letter outlining your availability and salary expectation, together with a comprehensive Curriculum Vitae.