Senior Growth Manager, Pakistan

About Us

We’re building the world’s leading cross-border fintech for emerging markets - empowering families, fueling local economies, and changing how millions access financial services.

Since our launch in 2019, we have transformed how money moves across borders with our operations spanning 6 out of 7 continents and covering both the busiest and most underserved (remittance) corridors. We tapped into a massive shift - from banks to phones - bringing digital finance to places where traditional systems never reached.

The next stage of growth will fuel a network of services and products especially designed to make money more accessible to diaspora communities including local cards, and additional savings and payments features.

We’re growing fast, backed by world-class investors, and scaling a product that blends real world impact with cutting edge fintech innovation.

• Here’s a Little More
• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and Give
• Directly (>$300M revenue, fastest-growing NGO in the world)
• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
• Truly global team - 250+ people, 50+ nationalities, 50+ languages
• Guided by our values - ownership, impact, humility, and heart - in deed, not just word
• Role
• We are looking for a Senior Growth Manager to drive user growth across the customer lifecycle—from acquiring new users to increasing engagement, retention, and lifetime value of existing customers.
• You will work cross-functionally with Marketing, Product, Data, Partnerships, and CRM teams to deliver sustainable growth through data-driven initiatives.

Responsibilities

• Drive new customer acquisition through performance marketing, partnerships, referrals, and growth campaigns.
• Increase customer engagement, retention, repeat transactions, and lifetime value.
• Develop and optimize lifecycle and CRM campaigns across multiple channels.
• Analyze customer behavior and identify growth opportunities through segmentation and cohort analysis.
• Design and execute experiments to improve conversion, activation, and retention.
• Track and report on key growth metrics, providing actionable insights and recommendations.
• Collaborate with Product and Customer Support to improve the end-to-end customer experience.

Requirements

• 5+ years of experience in Growth, CRM, Performance Marketing, or Customer Lifecycle Management.
• Strong analytical skills with experience using data to drive decisions.
• Experience in fintech, payments, remittances, or other consumer digital businesses is preferred.
• Excellent cross-functional collaboration and project management skills.
• Taptap Values Impact first
• Team next
• Accept reality
• Propose solutions
• Win with grit
• Be proactively candid, with yourself and others
• Love the particular
• Own it
• Create positive energy
• Maybe, even have fun
• Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce.
• All employment decisions are decided on the basis of qualifications, experience and business need.
• We strongly encourage applications who are members of underrepresented communities to apply.
• If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know.
• Any information you provide us in this respect will only be used to accommodate your requirements.
• Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.