Digital Marketing Manager

Company Description

A breaker of boundaries, the hotel is ideally placed between the mavericks of Chinatown and the makers of the CBD. Today, Duxton Hill is Singapore’s most up-and-coming neighbourhood, featuring barista cafes, world-class eateries and bars, art galleries and independent boutiques. Now Mondrian arrives at the top of that hill.

Job Description

We are seeking a dynamic and commercially driven Digital Marketing Manager to lead our digital presence, drive brand visibility, and convert engagement into revenue. This role will oversee all digital touchpoints—from social media to performance marketing—ensuring alignment with Mondrian’s brand voice while delivering measurable results.

Key Responsibilities

• Digital Strategy & Brand Presence
• Develop and execute a comprehensive digital marketing strategy aligned with business objectives and brand positioning
• Manage brand storytelling across all digital platforms (website, social, email, third-party channels)
• Ensure consistency in tone, visual identity, and messaging in line with Mondrian’s brand standards
• Social Media & Content
• Lead content planning and execution across platforms (Instagram, TikTok, LinkedIn, etc.)
• Curate visually compelling and engaging content that reflects the hotel’s lifestyle positioning
• Collaborate with creative teams, photographers, and influencers to produce high-impact campaigns
• Performance Marketing & Analytics
• Plan and manage digital campaigns (SEO, SEM, paid social, display ads) to drive traffic and conversions
• Monitor campaign performance, optimize ROI, and provide actionable insights through analytics
• Track KPIs including engagement, reach, conversion rates, and revenue contribution
• Website & E-Commerce
• Oversee website content, UX, and booking journey optimization
• Work closely with revenue and e-commerce teams to drive direct bookings
• Ensure SEO best practices are implemented and continuously improved
• Partnerships & Influencer Marketing
• Identify and manage collaborations with influencers, media, and brand partners
• Execute campaigns that enhance brand awareness and social buzz
• Monitor and evaluate partnership effectiveness
• Cross-Functional Collaboration
• Work closely with Sales, Revenue, and F&B teams to support campaigns and promotions
• Align digital efforts with key hotel activations, events, and seasonal strategies

Additional Information