Digital Marketing & Social Media Specialist

We are looking for a hands-on, creative, and results-driven Digital Marketing & Social Media Specialist to manage our organic social media, paid Meta advertising, content creation, and digital lead-generation funnels for our medical aesthetics clinics.

This is a full-time, in-office role with travel between GTA clinic locations for filming, content shoots, events, and client testimonials.

The right candidate must be able to create content, launch campaigns, build funnels, analyze performance, and generate high-quality leads—not simply coordinate with outside agencies.

Key ResponsibilitiesOrganic Social Media and Content

• Develop and manage the organic social media strategy across Instagram, Facebook, TikTok, and other relevant platforms.
• Plan, film, edit, and publish engaging reels, videos, stories, photos, and promotional content.
• Create graphics, campaign materials, advertisements, and branded assets.
• Travel to clinic locations to capture treatments, staff content, events, testimonials, and behind-the-scenes footage.
• Maintain a consistent, polished, and luxury brand image across all platforms.
• Monitor trends and create content that increases engagement, reach, inquiries, and bookings.

Meta Advertising and Lead Generation

• Plan, launch, manage, and optimize paid Meta campaigns across Facebook and Instagram.
• Create campaign concepts, offers, audiences, ad copy, visuals, and video advertisements.
• Build and optimize lead-generation campaigns that attract qualified clients for clinic services.
• Track cost per lead, lead quality, conversion rates, return on ad spend, and overall campaign performance.
• Test new creative, messaging, audiences, and offers to continuously improve results.
• Work closely with clinic and sales teams to understand which campaigns generate actual appointments and revenue.

Funnels, CRM and Automation

• Build landing pages, forms, workflows, and sales funnels using GoHighLevel.
• Create automated lead-nurturing sequences through text, email, and CRM workflows.
• Review the full client journey from advertisement to consultation booking.
• Identify weaknesses in the funnel and improve lead response, follow-up, and conversion.
• Help develop strategies to reactivate previous leads and existing client databases.

AI and Digital Tools

• Use Claude AI, ChatGPT, and other AI tools to support campaign development, content creation, research, automation, and marketing workflows.
• Stay current with new AI tools and digital marketing technology.
• Help implement more efficient systems for content production, lead management, and campaign optimization.

Required Experience

• Proven hands-on experience managing Meta advertising campaigns.
• Strong experience creating and growing organic social media content.
• Experience building lead-generation funnels and landing pages.
• Working knowledge of GoHighLevel, including funnels, forms, workflows, and automations.
• Strong video editing and content creation skills.
• Graphic design experience using Canva, Adobe Creative Suite, or similar tools.
• Ability to film professional-quality content using a phone or camera.
• Strong understanding of lead quality, customer acquisition, conversion tracking, and campaign performance.
• Experience using Claude AI, ChatGPT, or other AI marketing tools.
• Strong communication, organization, and project-management skills.
• Ability to work independently, take initiative, and manage multiple campaigns and clinic locations.

Preferred Experience

• Google Ads and PPC campaign experience.
• Experience in medical aesthetics, beauty, wellness, healthcare, or luxury services.
• Experience with Zenoti or similar clinic-management software.
• Experience with CRM systems, lead nurturing, email marketing, and marketing automation.

Who We’re Looking For

We are looking for someone who is resourceful, accountable, creative, and highly hands-on.

You understand that marketing is not only about creating attractive content or generating a high volume of leads. The goal is to attract the right clients, build effective sales funnels, support conversion, and drive measurable clinic revenue.

Please include examples of social media accounts, content, Meta campaigns, funnels, or lead-generation projects you have personally worked on. Be prepared to discuss campaign results, cost per lead, lead quality, and conversion performance.

Pay: $17.60-$35.80 per hour

Benefits

• Casual dress
• Flexible schedule
• Mileage reimbursement
• On-site parking
• Paid time off

Work Location: In person