JOIN OUR TEAM!At Circle K / Couche‑Tard, our mission is simple: make our customers’ lives a little easier every day. As we continue expanding our global footprint and enhancing our digital service experiences, we rely on intuitive, high‑quality self‑service solutions.

If you’re passionate about improving customer experience, enabling easy access to information, and helping shape the evolution of modern support channels, we’d love for you to grow your career with us.

THE ROLE

The Product Owner, Self‑Service Experience plays a key role in delivering a world‑class knowledge and self‑service ecosystem for customers and employees.

This role collaborates closely with Transformation leaders, Digital partners, Operations, and IT to shape the direction of our self‑service support channels including our website help center, mobile app support experiences, chatbot/virtual assistant, and Salesforce Knowledge.

While strategic direction is developed collaboratively, this role is directly responsible for executing the roadmap, delivering enhancements, and ensuring the quality, accuracy, and usability of our self‑service tools and content. You will translate strategy into actionable backlogs, manage cross‑functional delivery, and optimize the customer experience across all self‑service touchpoints.

What You’ll DoProduct Execution & DeliveryTranslate jointly developed self‑service strategies into actionable product roadmaps, user stories, and backlog items.

Own daily execution of the self‑service product roadmap, ensuring timely delivery of improvements across all channels.

Manage sprint planning, backlog refinement, acceptance testing, and release validation in partnership with Digital and IT teams.

Maintain strong alignment with Transformation leaders to ensure execution reflects global priorities.

Self‑Service ExperienceMonitor performance metrics (search success, deflection, article helpfulness, chatbot accuracy, etc.) to drive efficacy of solution.

Identify pain points, content gaps, and opportunities that improve customer and employee experience.

Optimize content architecture, taxonomy, metadata, and search relevancy across knowledge platforms.

Ensure content quality, consistency, and accuracy through structured review processes and quality audits.

Knowledge & Chatbot Content StewardshipGuide structure and presentation of knowledge across Salesforce Knowledge, help centers, mobile support, and internal content.

Support chatbot and virtual assistant capabilities by managing intents, FAQs, flows, and content updates.

Conduct regular QA of chatbot/knowledge interactions and partner with SMEs to ensure correctness.

Cross‑Functional CollaborationPartner with Transformation, Operations, Digital Product, IT, and SMEs to execute roadmap items and support new initiatives.

Provide requirements, documentation, content guidance, and release readiness support.

Participate in strategic planning as an execution owner and subject‑matter contributor.

Customer Voice & Insight IntegrationUse analytics, VOC, and agent/customer feedback to influence prioritization and validate enhancements.

Represent customer needs in refinement sessions, release planning, and cross‑functional reviews.

What You’ll NeedEducationBachelor’s degree in Business, Information Management, Communications, UX, or a related field preferred.

Experience3–5+ years in product ownership, content strategy, self‑service experience design, digital product management, or similar roles.

Experience with CRM or knowledge platforms (Salesforce Knowledge strongly preferred).

Familiarity with chatbot content tools, CMS platforms, search optimization, and digital support ecosystems.

Understanding of metadata, taxonomy, and content architecture principles.

Skills

Strong product mindset and ability to translate strategy into actionable delivery plans.
Excellent communication skills and ability to work with diverse stakeholders.
Analytical abilities with comfort interpreting self‑service performance metrics.
Strong writing and structuring skills for digital knowledge content.
Highly organized with the ability to manage multiple initiatives simultaneously.
Passion for digital experience, automation, and continuous improvement.WHY YOU SHOULD WORK HEREAt Circle K / Couche‑Tard, our team members are the heart and soul of our business.
When you join us, you become part of an innovative, supportive environment where your work makes a global impact.
Our Benefits Include
Group insurance program
Pension plan
Share purchase plan
Paid time off
Employee discounts
Training and development opportunities
Recognition and rewards programs
Mentorship and scholarship opportunities
INTERESTED?We’d love to hear from you!
Visit our careers page to apply and take your next step toward an exciting role impacting customers around the world.

Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company.

Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Click below to review information about our company's use of the federal E-Verify program to check work eligibility:

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