POSITION SNAPSHOTCompany: Nespresso UAELocation: Dubai, UAEReports to: Marketing ManagerGrade: J_GEN

Position Summary

As the Product Marketing & Activations Specialist (B2C), you will own and manage the end-to-end product portfolio across Coffee, Machines, Accessories, and Services, ensuring global innovations, launches, and thematic campaigns are successfully translated into impactful local market execution.

Working cross-functionally with Marketing, Commercial, Retail, eBusiness, Supply Chain, and regional stakeholders, you will drive portfolio performance, deliver best-in-class product launches, and ensure excellence in execution.

This role plays a pivotal part in shaping the local product strategy, identifying growth opportunities, and bringing the Nespresso brand experience to life for consumers.A DAY IN THE LIFE …Own and manage the B2C product category and portfolioLocalize and implement the product strategy and commercial value proposition (including new products/services).

Manage the portfolio of the attributed categories (coffee, machines, accessories and services).

Review portfolio performance continuously to understand and lead possible optimizations including promotion, pricing, portfolio rationalization, competitive monitoring and impact, with support from Data & Insights.

Lead deep dives on market trends and competitive developments for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights.

Be accountable for Product Forecast Accuracy together with the CE&I and Operations/SC team.

Translate and implement global product launches & themes to market needsLead the planning and execution of all permanent and non-permanent launches in the area of coffee, machines, accessories and services, incorporating departmental expertise and involving key stakeholders across the local organization and touchpoints.

Plan and initiate market-specific local initiatives.

Ensure continuous improvement through leading pre- and post-evaluations of product launches and themes.

Support the development of commercial strategy with key account managers and key commercial contacts/channels (machine partners, trade partners, etc.).

Develop sales support tools for account managers and sales teams.

People, Project & Performance ManagementCo-define (with marketing peers) and drive the right initiatives to achieve category business results.

Manage and monitor the budget within the sub-department.

Drive improvements and efficiencies in the organization by collaborating with other departments.

Drive the MBP cycle in the market together with commercial and channel teams.

Build a strong multifunctional network where peers can collaborate effectively and understand each other's contribution towards shared project goals and purpose.

Set project timelines, deliverables and performance goals that provide a clear line of sight to the organization.

What Will Make You Successful…University degree or equivalent in Marketing or Commercial.

At least 5 years' experience as a Product and/or Brand Specialist, preferably in a Direct-to-Consumer (D2C) and/or Retail business.

Experience working with Retail and Trade teams/partners is highly preferred, given the nature of this role's stakeholder base.

Worked for an organization with leading brands and a strong commercial mindset.

Experience in project management of complex projects.#Nespresso