Product and Pricing Manager

Overview of the role

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

Lead the execution of the product strategy for BYD within Al-Futtaim Electric Mobility. Act as the voice of the UAE customer, ensuring each product meets evolving market demands with speed and precision. Drive commercial success of the portfolio by aligning consumer needs, competitive positioning, and the brand promise of two of the world’s most innovative electric vehicle manufacturers.

What you will do

• Define target segments and core customer personas for each model in the BYD and Polestar lineup
• Manage the full product lifecycle across the BYD and Polestar range, ensuring timely updates in line with tech trends and market feedback
• Optimize volume and profitability by shaping grade walk, pricing, and specification strategy aligned to cost/value ratio
• Conduct real-time competitive analysis and develop proactive product and pricing actions to support growth and manage inventory performance
• Engage with BYD and Polestar regional and global teams to influence product roadmaps and pricing strategy for UAE market success
• Collaborate with internal stakeholders (Sales, Demand Planning, Marketing) to align on product availability, launch timelines, and go-to-market readiness
• Operate with urgency, precision, and data-backed decision-making to stay ahead in the fast-moving EV market

Required skills to be successful

• Experience in product lifecycle management
• Experience in analytical and financial modeling
• Proficiency in using pricing and forecasting tools
• Knowledge of electric vehicle technology, ecosystems, and consumer adoption trends

About the team

Reporting to the Senior Manager Product and Pricing and will work closely with the broader internal and external stakeholders.

What equips you for the role

• Bachelor's degree in Mechanical or Business Administration
• Five years of experience in product management or planning roles in the automotive industry
• Experience with OEMs or major distributors in the UAE/GCC preferred
• Knowledge of electric vehicle brands, technologies, or mobility innovation is a strong advantage

About Al-Futtaim Automotive

A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia, and Africa.

Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing, and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo, and RAM as well as electric vehicle brands.

We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.

We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial and construction equipment.

What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.