Digital Marketing Manager (AI-focused) – Retail Lending & Card

Responsibilities

• AI Leadership & Workflow Automation: Act as the primary driver to design, roll out, and implement AI tools and frameworks that simplify, automate, and accelerate daily workflows for the marketing team and the wider company.
• Digital Campaign Management: Design, plan, and execute end-to-end digital marketing campaigns, including monitoring delivery results, tracking KPIs, and optimizing ROI.
• MarTech Exploration: Continuously explore and integrate new market opportunities and cutting-edge advertising technologies (AdTech/MarTech) with a heavy focus on AI applications.
• Strategic Proposal Development: Develop data-driven search marketing pitching proposals and strategic growth frameworks.
• Content Oversight & Creation: Oversee and execute copywriting, editing, and content creation for social media platforms (Facebook, Instagram, blogs), leveraging AI tools to optimize production efficiency.
• Ad-Hoc Projects: Support special projects and dynamic business initiatives as required.

Requirements

• AI & Tech Proficiency: Hands-on experience or deep familiarity with AI content creation, prompt engineering, or productivity automation tools (e.g., LLMs, image generation, or workflow automation tools), with a passion for driving tech adoption.
• Experience: 5–10 years of experience in advertising, digital marketing, or tech-driven marketing operations.
• Industry Knowledge: Experience or strong knowledge in the retail banking / fintech industry is highly preferred.
• Core Marketing Skills: Solid understanding of online marketing ecosystems, social media management, SEO/SEM, and e-commerce platforms.
• Education: Degree in Marketing, Business Administration, Information Systems, or a related discipline.
• Soft Skills: Strong interpersonal and communication skills, can work independently but also embrace a collaborative team player mindset, and the resilience to perform well under pressure in a fast-paced environment.
• Languages: Good command of spoken and written English, Cantonese, and Mandarin.
• Tools: Proficient in Microsoft Office (Word, Excel, PowerPoint) and modern digital collaboration tools.

Mandatory Reference Checking Scheme

Mandatory Reference Checking Scheme (MRC Scheme) may be applicable for certain relevant positions.

It is a standardised reference-checking arrangement that is designed to support the integrity of "authorized institutions" regulated by the Hong Kong Monetary Authority (HKMA). Pursuant to the MRC scheme, our Bank will conduct a mandatory reference check by requesting information from each relevant former and current employer of applicants.

For more details about the MRC Scheme, please visit the website of the Hong Kong Association of Banks: https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment related purposes only.

We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.