Country Manager(Taiwan)

Role Overview

We are seeking a versatile and data-driven Country Manager (Taiwan) to lead our integrated marketing efforts in Taiwan. This role is hyper-focused on converting new Taiwanese audiences into active, paying customers. You will own the end-to-end marketing funnel—from generating high-intent traffic through strategic partnerships and social channels, to optimizing the critical "first-touch to first-purchase" journey.

While retention is part of the lifecycle, your primary mandate is to drive efficient new user growth, lower Customer Acquisition Cost (CAC), and maximize activation rates (first order / key action completion) across Taiwan.

Key Responsibilitie

s1. Social Media Strategy & Operational Excellenc

• eDaily Channel Management: Independently manage the daily social media operations (e.g., Instagram, Facebook, Thread, YouTube). Ensure a consistent publishing frequency, coordinate content creation, enforce quality control, and oversee community management to drive return visits
• .Platform-Specific Content Strategy: Develop channel-specific content strategies that address diverse user needs, align with brand identity, and respond to market conditions. Conceptualize series, storytelling formats, and seasonal activations to enhance brand awareness, relevance, and conversion
• .Campaign Management & Activation: Plan, implement, and execute end-to-end social media campaigns to support brand initiatives, product launches, and seasonal peaks. Orchestrate creator/influencer collaborations and manage external creative resources to drive performance against traffic, lead, and revenue KPIs

.2. User Growt

• hUser Growth: Own customer Lifetime Value (LTV) with a focus on improving annualized order frequency, Average Revenue Per User (ARPU), and Average Order Value (AOV). Achieve cohort profitability targets measured against Customer Acquisition Cost (CAC) payback. Utilize data-driven insights to optimize ROI and understand margin dynamics across campaigns

.3. Brand Partnerships & Local Marketing Suppor

• tStrategic Alliances: Manage and execute strategic marketing partnerships (specifically with payment providers and other key platforms) to drive user growth and enhance brand presence. Create co-marketing opportunities to expand reach and support major events
• .Negotiation & Compliance: Negotiate and finalize agreements with external parties to achieve KPIs. Ensure compliance by coordinating with internal stakeholders (Finance, Legal)
• .Local Campaign Support: Develop copywriting and prepare promotional materials for local marketing campaigns across Social Media, Influencer, and Out-of-Home (OOH) channels. Conduct market research and monitor competition, activities, events, and trends to keep the brand ahead of the curve

.4. Cross-Functional Interface Management & Collaboratio

• nExternal Liaison: Liaise with external partners and internal departments (e.g., Onsite Teams, Graphic Designers, Merchandising, PR) to plan and execute integrated campaigns on time
• .Process Optimization: Proactively develop new collaborative approaches to increase efficiency, maximize brand presence, and ensure a consistent tone and cohesive brand appearance across all touchpoints

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Requiremen

tsExperience & Qualificatio

• nsExperience: At least 4-5 years of experience in marketing, with a robust mix of social media management, brand partnerships, and user growt
• h.Taiwan Market Expertise (Critical): This role is specifically dedicated to the Taiwan market. While the position is based in Hong Kong, candidates must possess deep cultural, commercial, and consumer knowledge of Taiwan. A strong understanding of Taiwan's eCommerce landscape, digital ecosystem, and competitive dynamics is essential to successfully drive acquisition and activation strategies for this regio
• n.Education: Bachelor’s Degree in Marketing, Business Administration, PR Communications, Digital Media, or a related disciplin
• e.Industry Knowledge: Sound knowledge of the eCommerce industry, digital trends, and social media platform algorithms (Instagram, TikTok, Facebook, LinkedIn, YouTube

).Skills & Competenci

• esCommunication: High proficiency in both written and spoken English, Cantonese, and Mandarin. Exceptional negotiation skills with excellent written and verbal communicatio
• n.Analytical: Strong ability to derive actionable insights from data—whether from social listening tools or CRM analytics (LTV, CAC, ARPU, AOV). Proficient in performance reporting and ROI optimizatio
• n.Project Management: Comfortable juggling multiple tasks and prioritizing responsibilities. Excellent time management and the ability to work under tight deadlines and high pressur
• e.Mindset: Entrepreneurial spirit, self-driven, proactive, and highly creativ
• e.Collaboration: Proven ability to coordinate complex projects across multiple internal departments (Legal, Finance, Design, Merchandising) and manage external creative resources or agency partners effectivel

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