Senior Digital Marketing Strategist

Our client, a dynamic and growing company, is seeking an innovative Senior Digital Marketing Strategist to drive their online presence and marketing initiatives in Columbus, Ohio, US. This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to enhance brand awareness, drive lead generation, and increase customer engagement.

The ideal candidate possesses a strong analytical mindset, a creative approach to marketing, and a deep understanding of the digital marketing landscape, including SEO, SEM, social media, email marketing, and content marketing.

Your responsibilities will include conducting market research, analyzing competitor activities, and identifying target audience segments. You will develop and manage digital advertising campaigns, optimize website performance for search engines, and create compelling content strategies.

Collaborating with creative teams, sales, and product development to ensure cohesive brand messaging and campaign execution will be key. We are looking for a results-oriented individual who can measure and report on the performance of digital marketing campaigns, utilizing data to drive continuous improvement and optimize ROI. Experience with marketing automation platforms and CRM systems is highly desirable.

This position requires strong project management skills, the ability to manage budgets effectively, and excellent communication abilities to present strategies and results to stakeholders. You will stay abreast of the latest digital marketing trends and technologies, applying them to achieve business objectives.

This role is based in our Columbus, Ohio, US office, providing a collaborative environment for innovation and growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree preferred.
• Minimum of 5 years of experience in digital marketing, with a proven track record of developing and implementing successful online strategies.
• In-depth knowledge of SEO, SEM, PPC advertising, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp).
• Experience with marketing automation and CRM software.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Proven ability to manage multiple projects, prioritize tasks, and meet deadlines.
• Creative thinking and a passion for staying current with digital marketing trends.
• Must be authorized to work in the United States without sponsorship.