Social Media Manager (North)

Job Title: Social Media Manager – North, Malmaison & Hotel du Vin Salary: Competitive Salary & Benefits

Location: Flexible on location across North of England – Hybrid, with regular travel to hotels

With 37 inspiring lifestyle hotels across the UK, Malmaison & Hotel du Vin offer unparalleled sophistication, tailored service, and authentic experiences. Each of our properties tells a unique story, combining timeless elegance with modern luxury.

We’re looking for a regional Social Media Manager to lead organic channel content across a portfolio of our hotels at Malmaison and Hotel du Vin in the North of England & Scotland. This is a hands-on, field-based role focused on capturing and creating platform-native content that showcases each hotel’s character, drives engagement and supports commercial objectives.

You’ll be out regularly in our properties, building relationships with hotel teams and surfacing content opportunities that reflect what guests love about our brands. You’ll collaborate with the PR & Social Lead and the wider marketing team to keep content aligned to tone, calendar and campaigns while maintaining a strong sense of regional relevance.

This is a great role for someone confident with both the camera and the caption, someone who’s passionate about hospitality, obsessed with social trends, and can turn what’s happening on the ground into stories people want to watch and share.

What you'll be doing as Social Media Manager

• Own the social content strategy and calendar for your region, aligned with the overarching brand(s) strategy.
• Plan, capture, edit and post original content across Instagram, TikTok, Facebook and other relevant channels.
• React to trends and opportunities in real-time, identifying ways to make our hotels part of the wider cultural conversation.
• Partner with hotel teams to capture local content, support events and surface unique stories.
• Maintain a consistent tone and visual identity across all posts, reflecting the distinctive styles of Malmaison and Hotel du Vin.
• Support influencer activity on a regional basis in collaboration with the PR & Social Lead.
• Use scheduling and monitoring tools to track performance and engagement, reporting insights back into the wider team.
• Stay on top of platform changes, content trends and competitor activity, bringing fresh ideas to the table.

What we’re looking for

• Working knowledge of both organic and paid social.
• Proven experience managing and creating social content for a lifestyle, hospitality or guest-facing consumer brand.
• Confident using social scheduling and analytics tools such as Brandwatch, Sprout Social, Sprinklr or Hootsuite.
• Platform-native knowledge of Instagram, Pinterest, YouTube, Facebook and TikTok, with a strong grasp of content formats and algorithm trends.
• Skilled at filming and editing on mobile apps, with a good eye for framing, pacing and narrative.
• Clear communicator with the ability to build relationships across different hotel teams and departments.
• Self-motivated and able to work independently while staying connected to the central team.
• Ability to work collaboratively with various departments and stakeholders, fostering strong relationships internally and externally.
• Strong organisational skills and attention to detail, with the ability to meet deadlines in a fast-paced environment.
• Comfortable travelling regularly within your region to stay close to what’s happening on site.

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In addition to competitive rates of pay we offer

• Heavily discounted Staff Room Rates at Malmaison, Hotel du Vin with rooms available from £65 per night.
• Discounted Friends and Family Room Rate with 50% off best available rate.
• 35% off your bill when you dine in our Brasseries and Bistros.
• Fully funded Apprenticeship programmes that support you in developing your career.
• High Street Discounts on a range of high street shops, experiences, holidays and much much more.
• Cycle to work scheme – save up to 40% on a wide range of bikes.
• Referral schemes that pay up to £1,500 (just for getting your mates jobs!)
• We also offer complimentary stays on your 1st, 3rd and 5th anniversary with Dinner, Bed & Breakfast.
• Employee Assistance Programme – free, confidential advice available 24/7 to you and your family.

Our Sustainability Goals

• 100% of our electricity is generated using renewable energy with most of it coming from Wind Farms around the UK.
• We recycle a minimum of 70% of the waste from our hotels. This target is achieved by everyone I the hotel focusing on the waste we produce and is championed by our Sustainability Council who work on project year round.
• We have moved to a chemical free cleaning system in our bedrooms and public areas and an enzyme based eco-friendly system for our kitchens.
• Volunteer to work for sustainable charities 2 days per year on full pay instead of your normal workplace.

Interested?? Click Apply Now

Malmaison & Hotel Du Vin are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.