Amazon Performance Marketing Manager

About the job

Company Description

Megalabs USA, LLC is a subsidiary of the global Megalabs Group, a leading pharmaceutical company dedicated to providing healthcare professionals and consumers with innovative therapeutic solutions for a healthier life. Operating in over 20 countries, Megalabs boasts a diverse portfolio of more than 1800 products across numerous therapeutic areas.

Megalabs USA serves as the foundation for the company's North American expansion, bolstered by the 2022 acquisition of Victus Inc. This strategic acquisition reinforces the organization's commitment to the wellness and natural product markets while continuing to deliver an innovative range of nutritional solutions to the region.

We're looking for an Amazon Performance Marketing Expert to own and scale a multi-brand Amazon advertising program across the U.S. market. You'll manage over $400 - $500K in monthly media spend, partner directly with senior leadership, and have a measurable impact on business growth across a rapidly expanding consumer health portfolio.

Key Responsibilities

Paid Media Strategy

• Own the Amazon paid media strategy across multiple brands and marketplaces.
• Develop campaign strategies that maximize revenue growth while maintaining profitability targets.
• Build keyword, audience, product targeting, and competitor strategies across the portfolio.
• Monitor competitive activity, category trends, and Amazon platform changes to proactively identify growth opportunities.

Campaign Management

• Manage and optimize a monthly Amazon advertising budget of approximately $200K–$400K.
• Execute and optimize campaigns across:
• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Amazon DSP (preferred)
• Emerging Amazon advertising solutions

Performance Optimization

• Monitor and optimize key performance metrics, including:
• ROAS
• ACOS
• TACOS
• New-to-Brand
• Contribution Margin
• Incrementality
• Continuously optimize campaigns to improve business profitability.

Cross-Functional Collaboration

• Partner closely with Brand Managers to align advertising strategies with product launches, promotions, pricing, and overall brand objectives.
• Work alongside the Business Intelligence team to analyze performance, identify opportunities, and develop scalable reporting dashboards.
• Collaborate with the Creative team to develop high-performing creative assets and continuously test messaging and content to improve campaign performance.
• Provide weekly and monthly business reviews with actionable recommendations to leadership.
• Support forecasting, budget planning, and annual business planning for Amazon advertising investments.

Required Qualifications

• 5+ years managing Amazon Advertising for consumer brands.
• Demonstrated experience managing monthly Amazon advertising budgets of $200K+.
• Deep expertise with:
• Amazon Sponsored Products
• Amazon Sponsored Brands
• Amazon Sponsored Display
• Amazon DSP (preferred)
• Brand Analytics
• Search Query Performance
• Strong understanding of Amazon Seller Central environments.
• Experience optimizing ROAS, ACOS, TACOS, contribution margin, and overall business profitability.
• Strong analytical skills with advanced Excel and experience using reporting tools such as Power BI, Looker Studio, or similar platforms.
• Experience working closely with creative teams to improve advertising performance through testing and optimization.
• Ability to translate complex data into clear business recommendations.
• Experience managing multiple brands or product portfolios is highly preferred.

Preferred Qualifications

• Experience in consumer packaged goods (CPG), consumer health, wellness, beauty, supplements, or personal care industries.
• Experience supporting new product launches and scaling emerging brands.
• Knowledge of Amazon Attribution, external traffic strategies, and full-funnel Amazon advertising.
• Experience leveraging AI tools to improve campaign management, reporting, workflow automation, and decision-making.

What Success Looks Like

The ideal candidate is both strategic and highly execution-oriented. They thrive in fast-paced environments, continuously test new ideas, collaborate across teams, and use data to make informed decisions that drive sustainable business growth.

This role will play a critical part in building Amazon into one of the strongest growth channels across the Megalabs USA portfolio.