Digital Marketing Manager (REMOTE)

What you will do

• As our Digital Marketing Manager, you are responsible for leading and optimizing digital marketing efforts across the Peripheral Vascular Division in alignment with Stryker’s business goals.
• You will oversee digital marketing activities and strategies to expand our brand awareness, ultimately driving additional site/channel traffic and enhancing search engine visibility.
• These efforts will engage site visitors in new and creative ways, shorten the sales cycle, and foster cross‑functional collaboration.
• Accountable for driving awareness and site traffic to stimulate interest in our offerings across the PV division.
• Lead paid media efforts for the PV Division, including social media campaigns, SEM, SEO.Develop an effective KPI strategy for the business and use analytics to implement a data‑driven approach to decision making.
• Collaborate closely with Marketing Communications to refine content strategies for maximum reach and conversion.
• Optimize Stryker.com website content to improve search engine rankings and drive organic traffic.
• Serve as the subject matter expert for digital marketing, offering strategic thought partnership and sharing best practices with commercial teams to enhance campaign effectiveness.
• Assess incoming marketing technologies, provide strategic recommendations, and ensure proper integration with existing systems.
• Manage the scheduling and posting of content across social media channels.
• Drive strong collaborative partnerships between the PV division and Corporate Marketing Operations, advocating for business needs and ensuring successful project execution.
• Keep current with digital marketing trends, tactics and strategics to inform future recommendations.

QUALIFICATIONS

• Bachelor’s degree in any field required8+ years’ work experience in communications, marketing communications, digital marketing or related area5+ years' of experience with Google Analytics, Adobe Analytics and social media analytics5+ years' of experience with Adobe Creative Cloud Suite5+ years' of experience with content management systems5+ years' of experience with editorial and social media content development experience and a solid understanding of basic digital design and user experience principles5+ years' of experience building out processes and governance as well as managing the governance process.

Preferred

• Knowledge of Bright
• Edge SEO platform is a plus
• United States of America Pay Ranges:USN: $102,600 - $171,000 USD Annual
• US5: $107,700 - $179,600 USD Annual
• US10: $112,900 - $188,100 USD Annual
• US15: $118,000 - $196,600 USD Annual
• US20: $123,100 - $205,200 USD Annual
• US30: $133,400 - $222,300 USD Annual
• Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.

Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.

Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.#J-18808-Ljbffr