Digital Marketing Manager, New Business

Summary/objective

The Digital Marketing Manager will be responsible for developing and executing revenue-driven digital marketing campaigns across prospect-focused business units. This role is singularly focused on new business - creating awareness, generating qualified inbound leads, and accelerating pipeline and bookings.

The manager will partner closely with Demand Generation, Inbound Sales, Product Marketing and Content teams to convert prospects into qualified opportunities and new business for isolved.

Core Job Duties

• Plan, build and execute multi-channel digital demand generation campaigns aimed exclusively at new business acquisition, with success measured by qualified opportunity conversions, pipeline influenced, and bookings tied to campaigns.
• Partner day-to-day with Demand Gen teams and Inbound Sales in prospect-focused BUs to align campaign strategy, targeting, segmentation, media mix, creative, and paid channels to revenue goals.
• Collaborate with Product Marketing and Content Marketing to develop offers, assets, and programs that move prospects through the funnel and create qualified sales opportunities.
• Design and run lead nurturing and lifecycle programs that strategically advance prospects toward sales-qualified status.
• Conduct detailed analysis of campaign performance (segmentation, creative performance, channel ROI, funnel conversion rates) and translate results into optimizations and next-best actions tied to revenue outcomes.
• Produce and distribute comprehensive, actionable reporting on lead quality, MQL→SQL conversion, pipeline attribution, and bookings influenced by prospect-focused campaigns.
• Apply industry and GTM trends, emerging technologies, and competitive insights to continuously improve acquisition tactics and revenue impact.

Job Complexity

Uses a broad range of professional concepts and company objectives to resolve complex, revenue-focused marketing challenges. Acts as a subject-matter expert on demand-driven digital acquisition for prospect-focused business units. Some barriers to entry exist at this level (e.g., department/peer review).

Interaction

Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise

Work Authorization

Employee must be legally authorized to work in the United States.

Location

Hybrid – in office

About isolved

isolved is an employee experience leader, providing intuitive, people-first HCM (Human Capital Management) technology. Our solutions are delivered directly or through our partner network to more than five million employees and 145,000 employers - who use them every day to boost performance, increase productivity, and accelerate results while reducing risk.

Our HCM platform, isolved People Cloud, seamlessly connects and manages the employee journey across talent management, HR & payroll, workforce management and engagement management functions. No matter the industry, we help high-growth organizations employ, enable and empower their workforce by transforming employee experience for a better today and a better tomorrow. For more information, visit www.isolvedhcm.com.

isolved is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. isolved is a progressive and open-minded meritocracy. If you are smart and good at what you do, come as you are.

Visit www.isolvedhcm.com/careers for more information regarding our incredible culture and focus on our employee experience. Visit www.isolvedeebenefits.com for a comprehensive list of our employee total rewards offerings.

Skills

Campaigns, Cloud Computing, Continuous Improvement, Custom Media, Data Analysis, Demand Generation, Emerging Technology, Industry/Trade Analysis, Lead Generation, Marketing, Marketing Campaign, Mergers and Acquisitions, Online Marketing, People Management, Performance Analysis, Performance Management, Problem Solving Skills, Product Marketing, Productivity Management, Return on Investment (ROI), Risk Management, SQL (Structured Query Language), Sales, Sales Prospecting, Sales Qualification, Talent Management, Website Conversion, Workforce Management

About the Company

isolved