Branch Growth Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Such information will be stored in accordance with regulatory requirements and in conjunction with Regions' Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description

At Regions, the Consumer Strategic Program Function Manager is responsible for developing, implementing, and managing strategies for one or more key Consumer Bank Consumer programs. This role aligns with enterprise strategy, ensuring consistency and integration across Consumer banking channels and services.

The manager will work cross-functionally with Consumer Bank support teams, technology, cybersecurity, product development, retail administration, and external partners to achieve strategic objectives.

Primary Responsibilities

• Leads the planning and execution of strategic program initiatives to enhance customer experience, improve efficiency and effectiveness, and mitigate risk
• Serves as the business owner for key Consumer Bank strategic program solutions, collaborating with internal stakeholders to ensure alignment with enterprise strategies
• Acts as the liaison between business units and technical teams, translating business requirements into actionable strategies
• Designs, delivers, and maintains program frameworks and collaborates with partners to monitor and enhance risk-based models
• Partners with Consumer Bank leadership to drive adoption and training initiatives for new tools and processes
• Establishes and monitors key performance indicators (KPIs) to evaluate program effectiveness
• Supports incident response and risk mitigation efforts related to the strategic program area
• Stays informed on industry trends and regulatory changes related to strategic program area and assesses impact on Consumer Bank operations
• Ensures adherence to banking regulatory requirements and customer experience standards

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelor's degree in Information Technology, Business Management, or a related field
• Ten (10) years of experience in strategic execution, product management, or customer experience

Preferences

• Master's degree in a related field
• Strong knowledge of subject matter area, banking regulatory compliance frameworks, and risk management
• Experience in financial services, banking technology, or other consumer-facing industries

Skills and Competencies

• Ability to lead internal and cross-functional teams to be a team player
• Demonstrated leadership, strategic planning, and stakeholder management capabilities
• Extensive knowledge of department processes
• Motivated and high caliber individual will have direct responsibility to formulate Best-in-Class Customer Segmentation and proposition, deepen engagement via cross-sell and upsell, improve sales and retention, and enhance customer experience along the entire customer journey for both individual life and corporate business
• Self-motivated, innovative, responsible, proactive, flexible, takes ownership and determined to deliver assigned targets/projects
• Strong analytical, problem-solving and execution skills
• Strong business acumen and is customer oriented with proven track-record in attaining business results

Additional Job Description

At Regions, we are committed to providing a personalized path to financial confidence from someone who cares. The Branch Growth Manager plays a critical role in ensuring the success of Regions' new branch investments by developing and executing strategies that drive strong performance before, during, and after branch openings.

This role serves as the central coordinator and performance leader for all branch opening initiatives. The Branch Growth Manager will develop repeatable playbooks, establish performance frameworks, coordinate cross-functional activities, and partner with market leadership teams to ensure new branches achieve growth objectives and deliver expected returns.

The ideal candidate combines strategic thinking, strong project management skills, data-driven decision making, and the ability to influence partners across multiple business functions.

Primary Responsibilities

New Branch Strategy & Playbook Development

• Develop and maintain the enterprise playbook for new branch openings, incorporating best practices and lessons learned from previous branch investments
• Establish standardized processes, timelines, and milestones for branch openings and post-opening performance management
• Identify continuous improvement opportunities to enhance the effectiveness and efficiency of the new branch program

Performance Management

• Partner with Branch Performance Measurement to define key performance indicators (KPIs) and success metrics for new branches
• Monitor branch performance throughout the pre-opening and post-opening lifecycle
• Collaborate with Consumer Analytics & Consumer Finance to develop reporting and dashboards that provide visibility into branch performance, growth trends, and return-on-investment metrics
• Partner with Retail Performance Group to analyze results and recommend actions to improve performance and accelerate branch maturation

Cross-Functional Leadership

• Serve as the primary coordinator among Corporate Real Estate, Retail Banking, Marketing, Human Resources, Operations, Technology, Finance, and Market Leadership teams
• Ensure all stakeholders are aligned on branch opening timelines, ready-made requirements, staffing plans, marketing strategies, and growth objectives
• Facilitate regular progress reviews and issue resolution meetings

Market & Team Readiness

• Partner with local market leaders to develop market-entry and growth strategies for new branches
• Partner with Marketing to coordinate pre-opening business development activities designed to build awareness, customer acquisition pipelines, and community engagement
• Support staffing plans, onboarding efforts, and employee readiness in partnership with Human Resources and Retail leadership
• Help establish sales goals, business development expectations, and community engagement plans for new branch teams

Continuous Improvement

• Conduct post-opening reviews and performance assessments to identify opportunities for enhancement
• Capture and institutionalize best practices from successful branch openings
• Recommend adjustments to site selection assumptions, staffing models, marketing strategies, and operating practices based on performance outcomes

Additional Preferences

• 10+ years of experience in retail banking, branch management, strategy, operations, project management, or business performance management
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Experience with branch network strategy, branch operations, market expansion, or new branch development
• Experience using performance analytics, dashboarding tools, and business intelligence platforms
• Knowledge of retail banking sales, customer acquisition, and market development strategies
• Project management certification (PMP) or equivalent experience

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target

Minimum

$136,005.10 USD

Median

$175,640.00 USD

Incentive Pay Plans

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions' benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Location Details

Regions Center

Location

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.

Skills

Analysis Skills, Bank Management, Banking Operations, Banking Regulations, Banking Services, Best Practices, Business Development, Business Intelligence Software, Business Performance Management, Business Skills, Commercial Real Estate, Communication Skills, Consumer Finance, Continuous Improvement, Cross-Functional, Cross-Selling, Customer Acquisition, Customer Experience, Customer Relations, Customer Retention/Renewal, Finance, Financial Services, Financial Trend Analysis, Human Resources, Incentive Programs, Incident Response, Industry/Trade Analysis, Information Technology & Information Systems, Internet Security, Leadership, Maintain Compliance, Management Strategy, Market Development, Market Segmentation, Market Share, Marketing, Marketing Plan, Marketing Strategy, Metrics, Onboarding, Operations Management, Organizational Skills, Performance Analysis, Performance Management, Performance Metrics, Performance Reviews, Presentation/Verbal Skills, Problem Solving Skills, Process Development, Product Development, Product Management, Program Evaluation, Project Management Certification, Project Management Professional (PMP), Project/Program Management, Recruiting Strategy, Regulations, Regulatory Compliance, Regulatory Requirements, Reporting Dashboards, Reporting Skills, Requirements Management, Retail, Retail Banking, Return on Investment (ROI), Risk Management, Risk Management Framework (RMF), Risk Modeling, Sales, Set Goals, Staff Requirements, Strategic Planning, Team Lead/Manager, Team Player, Technical Leadership, Technical Operations, Up-Selling, Web Browsers

About the Company

Regions Financial Corp

Regions Financial Corporation (NYSE:RF), with $121 billion in assets, is a member of the S&P 500 Index and is one of the nation's largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services.

Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,700 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.

Industry

Banking

Founded

1971