Director of Business Intelligence

CD Baby is a globally recognized leader in the music industry and the first platform to offer artists direct distribution to their fans. As we navigate the next era of music technology, we are committed to modernizing our core systems, fostering an agile culture, and leveraging cutting-edge platforms to better serve our artists, partners, and fans worldwide.

This hybrid role can be based in our Los Angeles (preferably), Nashville, or New York City office location.

The Role

As Director of Business Intelligence, you will define and own the strategy and roadmap for making data accessible, trusted, and actionable across CD Baby. You’ll establish the metrics that matter most, drive data normalization across teams, and build the infrastructure that enables self-service insights at scale.

You will partner closely with Product, Marketing, Finance, Data Engineering and stakeholders across the company to prioritize the highest-impact KPIs, ensure consistent definitions across the organization, and embed data into how decisions get made.

This role is both strategic and hands-on: you’ll architect the BI function while also building dashboards, leading analyses, and translating complex data into clear business recommendations.

What you'll be doing

Define the BI Strategy & Roadmap

• Establish a company-wide BI vision and multi-quarter roadmap.
• Standardize core metrics and KPIs across business, product and technology teams
• Prioritize the highest-impact insights that drive growth, retention, and artist success
• Build scalable reporting layers and self-service infrastructure that reduce ad hoc dependency
• Evaluate and deploy AI-enabled analytics tools that scale insight generation and reduce dependency on manual reporting

Drive Customer & Product Insights

• Lead segmentation, cohort analysis, lifetime value modeling, and churn analysis.
• Identify growth opportunities, at-risk artists, and high-value segments.
• Define and measure success metrics for new product and feature launches.
• Support experimentation and A/B testing with rigorous statistical analysis

Build Data Analytics Infrastructure

• Partner with Data Engineering to continuously improve data quality, modeling, and governance
• Ensure reliable, well-documented reporting pipelines in cloud data warehouses (e.g., Snowflake)
• Translate complex datasets into clear, executive-ready narratives
• Implement natural language and AI-assisted query tools that allow non-technical stakeholders to explore data and answer questions independently

Must-Haves / Requirements

• 7+ years of experience in data analytics, customer insights, business intelligence, or a related field
• Advanced SQL; experience with modern BI tools and cloud warehouses
• Hands-on experience building dashboards and reports in enterprise BI tools
• Strong foundation in customer analytics (segmentation, LTV, churn, experimentation)
• Familiarity with SaaS or platform metrics (ARR, CAC, LTV, retention) preferred
• Ability to influence cross-functional stakeholders and communicate clearly at all levels

CAREER DEVELOPMENT / EQUAL EMPLOYMENT OPPORTUNITY

In order to provide equal employment and advancement opportunities to all individuals, CD Baby does not discriminate in employment opportunities or practices on the basis of sex, age, race, color, national origin, sexual orientation, religion, marital status, genetic information, veteran status or disability.

COMMITMENT TO DIVERSITY

CD Baby is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business and is an important principle of sound business management.

ADA POLICY

It is Company policy not to discriminate against qualified individuals with disabilities in regard to application procedures, hiring, advancement, discharge, compensation, training, or other terms, conditions and privileges of employment.

Any individual who can be reasonably accommodated for a job, without undue hardship, will be given the same consideration for that position as any other applicant. The People Team is responsible for implementing this policy, including resolution of reasonable accommodation, safety and undue hardship issues.

Final Notes

• If you are a recruiter, please do not contact us with candidates for this position unless we have engaged with you to do so.

CD Baby provides base salary ranges for all positions located in the United States at the time of posting. The hiring range for this position is $150,000 - $175,000 annually. As a candidate for this position, your salary and related elements of compensation will be contingent upon various factors including, but not limited to, work experience, geographic location and relevant skills.

CD Bay is committed to providing a comprehensive market-competitive total rewards program for its employees which includes medical, dental, and vision, life insurance, 401(k) match and generous paid time off. This range does not include any other variable compensation components.