Vice President of Sales - New Home Sales

Vice President of Sales

Location: Portland, OR

Company: Production Homebuilder

Position Summary

The Vice President of Sales will lead all sales strategy, performance, and team development for a growing production homebuilding company based in Portland. This leader will be responsible for driving revenue, overseeing the sales organization, improving conversion performance, and ensuring an exceptional customer experience from first contact through contract execution.

This role requires a proven sales leader with deep experience in production homebuilding, strong market knowledge, and the ability to build and motivate high-performing teams.

Key Responsibilities

• Lead and manage the company’s overall sales strategy to achieve revenue, absorption, and market share goals
• Build, coach, and develop a high-performing sales team
• Establish and monitor sales goals, KPIs, and forecasting processes
• Partner with marketing, operations, land acquisition, and finance to align sales strategy with business objectives
• Analyze market trends, competitive activity, and buyer demand to inform pricing and product positioning
• Oversee community-level sales performance, traffic management, and closing conversion
• Ensure consistency in customer experience, sales process, and brand representation
• Support land, product, and market planning decisions with sales insights and buyer feedback
• Develop and implement training programs, scripts, and sales tools for the team
• Maintain accurate reporting on pipeline, backlog, traffic, appointments, contracts, and closing performance
• Serve as a senior leader and key voice in strategic planning and company growth initiatives

Qualifications

• 10+ years of progressive sales leadership experience, preferably in production homebuilding
• Proven track record of leading sales teams in a homebuilding or real estate development environment
• Strong understanding of residential construction, homebuyer behavior, and local market dynamics
• Experience with forecasting, pricing strategy, and sales performance management
• Ability to recruit, train, coach, and retain top sales talent
• Excellent communication, leadership, and presentation skills
• Strong analytical and strategic thinking abilities
• Ability to collaborate cross-functionally with operations, finance, marketing, and executive leadership

Preferred Experience

• Experience in the Portland or Pacific Northwest market
• Background with a production homebuilder or residential developer
• Familiarity with CRM systems and sales reporting tools