POSITION TITLE: Head of Marketing
TYPE: Full Time Direct Hire
COMPENSATION
Competitive Salary + Bonus + Benefits
DEPARTMENT: Marketing
LOCATION: Las Vegas, NV or Remote
Who We Are
- Poker
- Atlas is an emerging leader in the gaming technology industry, serving the needs of real-money poker players and operators with innovative web, mobile and enterprise software solutions.
- Our integrated Poker
- Atlas® (B2C) and Table
- Captain® (B2B) products provide real-time information and an online registration platform for players, while delivering incremental revenue and cost-savings efficiencies to casino poker and card room operators.
- We are currently partnered with 200 casino and card room operators in 8 countries, in addition to our website and mobile app user base exceeding 40,000,000 annual visits.
- The company is headquartered in Las Vegas, NV with team members and support services located around the country.
Position Summary
We are seeking a talented and driven Head of Marketing to serve as PokerAtlas’s first dedicated marketing hire. This is a high-impact, high-ownership role for a seasoned marketing professional who thrives in a fast-moving environment and wants to build something meaningful from the ground up.
You will own marketing across our full portfolio of products — spanning B2C (poker players) and B2B (casino and card room operators) — and will be responsible for launching and scaling programs across email, social, content, partnerships, events, and more. As the company grows, you will define and build the marketing team around you.
Our ideal candidate is a doer: someone who can think strategically, execute independently, and leverage every tool available — including AI — to punch well above their weight. If you’re energized by building, not just managing, this role is for you.
Responsibilities
- Develop and execute integrated marketing strategies across multiple PokerAtlas products and initiatives, spanning both B2C (players) and B2B (casino and card room operators) audiences
- Serve as the company’s first dedicated marketing hire; build and scale the marketing function over time, including defining team structure, hiring, and managing future marketing staff
- Own all email marketing efforts: campaign strategy, copywriting, list management, segmentation, automation, and performance optimization
- Build and manage social media presence and community engagement across relevant platforms, with a focus on growing and activating PokerAtlas’s player and operator communities
- Design and implement member acquisition and retention programs, including referral and loyalty initiatives
- Develop and manage content marketing efforts across multiple formats and channels
- Own brand voice, messaging, and positioning across all PokerAtlas products and communications; develop go-to-market strategies for new products, features, and programs
- Support partner-facing and co-marketing efforts in coordination with the Business Development team
- Lead the strategy and production of marketing collateral across all brands and product lines, managing agencies, designers, and freelancers as needed
- Plan and lead marketing efforts for company presence at industry conferences and trade shows, including booth coordination, promotional materials, and pre/post-event outreach
- Leverage AI tools and workflows to multiply individual output and operate at a scale beyond what a single hire could achieve traditionally
- Define, track, and report on key marketing KPIs; manage marketing budget with a focus on efficiency and measurable ROI
Requirements
- 5–8 years of progressive marketing experience, with a mix of B2C and B2B exposure
- Proven track record of building or significantly scaling a marketing function, ideally at a growth-stage company
- Experience owning email marketing end-to-end, including platform management and list strategy
- Hands-on experience with social media marketing and community building
- Familiarity with affiliate marketing, media buying, and/or advertising partnerships
- Experience producing or launching content marketing programs, including podcasts
- Strong copywriting and communication skills across channels and audiences
- Proficiency with marketing analytics tools; comfortable defining metrics and reporting on performance
- Demonstrated ability to manage multiple concurrent projects across different brands or product lines
- Experience managing external creative resources (agencies, designers, freelancers)
- Self-starter who thrives in a lean, fast-moving environment without a large team to delegate to
- Demonstrated ability to leverage AI tools to amplify output, accelerate execution, and scale marketing efforts across channels. This is not optional - it is a core expectation of the role
- Background in poker, gaming, or a closely related industry strongly preferred
Nice to Haves
- Background in membership, loyalty, or subscription marketing
- Familiarity with CRM and marketing automation platforms
- Experience with referral program design and execution
- Comfort with light graphic design tools (Canva, Figma, Adobe) for quick creative production
- Knowledge of SEO/SEM and paid digital advertising
- Experience with trade show or conference marketing
Who You Are
- You are a builder, not just a manager. You take pride in doing the work, not just overseeing it
- You have launched marketing programs from scratch and know what it takes to get things off the ground in a resource-constrained environment
- You are fluent in AI tools and use them instinctively to extend your reach and accelerate your output
- You are highly organized, self-motivated, and energized by ownership and accountability
- Your colleagues would describe you as creative, analytical, proactive, and exceptionally resourceful
- You have genuine enthusiasm for gaming, poker, or the entertainment/lifestyle space
Benefits
- Healthcare, Dental, and Vision Insurance
- Life Insurance, AD&D Insurance, Aflac options
- 401K
- Generous PTO
PokerAtlas is an equal opportunity employer and welcomes candidates from all backgrounds to apply.
