VP of Sales - Kansas City

MORGAN HUNTER EXCLUSIVE SEARCH: Our international client, which is an innovative company serving the livestock and agriculture markets, is seeking an experienced VP of Sales Executive to lead its U.S. Commercial organization. This is a rare opportunity for a hands-on leader who enjoys building high-performing teams, developing strategy, and working directly with customers to drive long-term growth.

The ideal candidate understands the agriculture industry, has earned credibility with cattle producers, ranchers, farmers, dealers, distributors, or agricultural retailers, and knows how to introduce innovative products into established markets. This is a player-coach role where leadership in the field is just as important as leadership in the office.

Important note: The role is located in the Kansas City Metropolitan Area, and all candidates must reside here for consideration. At this time, relocation is not provided.

What You'll Do

• Lead all U.S. Sales activities and own revenue growth.
• Coach, mentor, and develop a national sales team while helping recruit future talent.
• Build scalable sales processes, forecasting, pipeline management, and performance metrics.
• Partner with marketing to strengthen lead generation, customer engagement, and industry visibility.
• Develop relationships with producers, dealers, distributors, trade organizations, and strategic partners.
• Represent the company at industry events, customer meetings, and agricultural conferences.
• Gather customer feedback and partner with internal teams to improve products, messaging, and the customer experience.
• Help shape the long term commercial strategy as the business continues to expand.

What We're Looking For

• Successful leadership experience managing business-to-business and business-to-consumer sales teams.
• Experience selling products, equipment, technology, software, or services into agriculture, livestock, ranching, or related industries.
• Ability to build trust with cattle producers, farmers, ranchers, equipment dealers, or agricultural distributors.
• Proven experience hiring, coaching, and developing successful sales professionals.
• Strong understanding of CRM systems, forecasting, pipeline management, and sales analytics.
• Comfortable traveling throughout the Midwest and other regions as needed.
• Stable career progression with a history of consistent success.
• Compensation and Opportunity Base salary of $150, 000 to $200, 000, depending on experience.
• Aggressive performance bonus.
• Comprehensive benefits package.
• Long-term incentive opportunity, including aggressive stock options.
• Executive-level role with significant influence on company growth.
• This reports to the CEO. Opportunity to build and shape a national sales organization.
• Established product with strong customer demand and substantial runway for expansion.
• Preferred Backgrounds Candidates from any of the following industries are encouraged to apply: Animal Health Livestock Beef Cattle Dairy Ag Equipment Precision Agriculture Agricultural Technology Feed Seed Crop Inputs Farm Equipment Ranching Territory Sales Dealer Development Channel Sales Farm Services

To Apply

If you enjoy building teams, earning customers' trust, and growing businesses within the agriculture industry, we’d welcome a confidential conversation. Brian Price Morgan Hunter bprice@morganhunter.

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