Paid Digital Media Manager

Paid Digital Media & Digital Marketing Manager

Location: Within ~4 hours of Indianapolis

Department: Marketing

Reports to: Director of Marketing

Employment Type: Full-Time/Hybrid

About the Role

We’re on the hunt for a paid digital media/digital marketing manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing.

As our Paid Digital Media/Digital Marketing Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You’ve tested, scaled, and squeezed every last drop out of a media budget; and you’re always ready to do it better.

Additionally, you will help develop our analytics, tracking and patient loyalty communication programs.

This role isn’t just about pushing buttons. It’s about building digital media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. It's also about challenging the status quo of the eyecare category.

What You’ll Own

• Google Ads & Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.
• Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.
• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.
• Tracking & Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).
• Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.
• Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually.
• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.
• Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Who You Are

• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
• Experience planning or executing OTT/CTV and digital streaming audio campaigns
• Obsessively analytical. You love data, testing, iterating, and scaling
• Experience building analytics and tracking programs
• Experience building patient loyalty marketing programs
• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
• Naturally curious and always learning what’s next in the media landscape
• Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.
• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
• Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries
• Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.

Why You’ll Love This Role

• Autonomy and ownership of paid digital media strategy
• An organization that values experimentation and measurable results
• Access to tools, budget, and smart people who want you to succeed
• A brand that’s ready to challenge the category (and needs your to help fuel it)
• The chance to say, “Yeah, I built that. And it crushed.”

Ready to launch campaigns that make an impact and impress your inner digital media nerd?