Associate Director, Consumer Analytics

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Position Overview

Associate Director, Consumer Analytics - is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer, Central Capabilities and Business Unit functions.

The Associate Director accomplishes this by managing & developing key business processes including execution of Central Capabilities and Business Unit analytic needs, analytic sourcing and vendor management. The Associate Director Consumer Analytics will develop a deep understanding of various US Consumer data sources and create processes to analyze and communicate key outputs to decision makers.

You will be a key contributor to the integration and coordination of analytics and data throughout Lilly USA.

Key Objectives

• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
• Integrate/analyze requisite data to create analyses to answer business questions, bringing to bear Agentic AI to enhance analysis and outputs
• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
• Identify and prioritize capability investments and data needs to achieve consumer goals
• Develop and operationalize intelligence as product in partnership with Business Insights & Analytics product teams
• Lead analytic priorities and recommended sourcing (internal vs appropriate supplier)
• Ensure compliance with all privacy and contractual obligations related to the use of data
• Other Key Initiatives / Special Projects as needed

Basic Requirements

• Bachelor's Degree
• 5 years Consumer Media, Finance, Business Operations, or other Analytics experience
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1.

Additional Preferences

• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
• Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
• High level of motivation and a strong desire to find creative solutions to challenging situations
• Proficiency in Excel, Word, and PowerPoint
• MBA (or equivalent experience)
• At least 5 years of consumer industry experience
• Experience with 1st & 3rd party data sources including: DMP, DSP, Google Analytics, Adobe Analytics, Facebook, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
• Experience with Statistical Modeling Techniques
• Experience with Agentic AI (creating agents, artifacts, etc.)
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
• Consumer media/optimization consulting

Additional Information

• 0-10% travel depending on business need
• Indianapolis based role, Remote not considered

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance.

Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees.

Our current groups include: Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is

$127,500 - $187,000

Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities).Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

#WeAreLilly

Skills

Adobe Product Family, Analysis Skills, Artificial Intelligence (AI), Artificial Intelligence (AI) Agents, Business Administration, Business Analysis, Business Development, Business Operations, Business Processes, Business Skills, Business Strategy, Communication Skills, Compensation and Benefits, Consulting, Consumer Finance, Contract Requirements, Customer Support/Service, Customer/Client Research, Data Analysis, Data Mining, Data Visualization Tools, Detail Oriented, Disease Prevention and Control, Diversity, Employee Assistance Plan, Employee Benefits, Establish Priorities, Experiment Design, Facebook, Financial Operations, Fitness, Google Analytics, International Health, Interpersonal Skills, Investment Analysis, Leadership, Looker, Maintain Compliance, Marketing, Medical Products, Microsoft Excel, Microsoft PowerPoint, Microsoft Word, Multicultural, Network Support, Operations Planning, Power BI, Problem Solving Skills, Process Development, R Programming Language, SQL (Structured Query Language), SQL Server Integration Services (SSIS), Statistical Analysis System (SAS), Statistical Modeling, Statistics, Tableau, Vendor/Supplier Evaluation, Vendor/Supplier Management, Vendor/Supplier Selection, Vendor/Supplier Sourcing, Volunteer Experience, Willing to Travel, Writing Skills

About the Company

Eli Lilly and Co