Events & PR Senior Executive

WHY CARTIER?

Join Cartier and step into a world where luxury meets innovation, elegance blends with creativity, and tradition embraces avant-garde design. As a globally acclaimed jeweler and watchmaker with a heritage spanning over 170 years, we're more than our products; we're custodians of an extraordinary legacy that continuously sets unparalleled standards in high jewelry, prestigious watches, and exquisite accessories.

Cartier is a place where your contributions shape the future of luxury, driving excellence, sustainability, and creativity. Here, your journey with us enriches our shared legacy, inviting you to become an integral part of Cartier's illustrious story.

HOW YOU WILL MAKE AN IMPACT

The Events & PR Senior Executive supports the planning, execution and overall management of Cartier’s local events and PR activities in line with Maison strategy and guidelines.

The role contributes to the delivery of high-quality brand, client and media experiences through close collaboration with internal stakeholders and external partners while ensuring operational excellence and strict adherence to Maison’s standard.

KEY RESPONSIBILITIES

Event Management & Execution

• Responsible for and oversee the end-to-end planning and execution of Maison events including key launches, High End moments, client activations, retail programming as well as client gifting initiatives, ensuring full compliance with Maison guidelines and standards
• Manage and coordinate closely with internal stakeholders (Boutiques, Retail, Clients, CVE, Security, Logistic, Regional and International teams) and external partners (agencies, vendors, venues) through regular alignment meetings to ensure seamless communication and execution across all event deliverables: including but not limited to holistic run-of-show documents, guest lists, and post event reports with clear KPI and insights
• Manage roles & responsibilities, on-site supervision and ensure smooth logistical execution before and during events
• Budget management and tracking: PO creations, invoice processing and post-event reconciliations
• Ensure compliance with internal processes, timelines and governance requirements
• Ensure high quality production and timely roll-out of all events in line with Maison’s standards
• Oversee all event-related administrative tasks and logistics including deliveries and inventory management

PR

• Establish and maintain strong working relationships with PR agency, media partners and POIs to support the Maison’s communication objectives
• Plan, coordinate and support daily PR operations including media enquiries, PR stock coordination, photoshoots press meeting & presentations and fact-checking
• Write, edit and adapt press materials, assist in media pitches and prepare weekly briefing notes for PR agency to ensure clear alignment on priorities and messaging
• Coordinate with regional and international PR teams to ensure message alignment, approvals and timely reporting
• Monitor, consolidate, and analyze media coverage, preparing press clipping and reports and qualitative analysis to evaluate YoY performances
• Monthly clippings validation on DMR
• Monitor current market opportunities to identify new PR strategies. Actively and systematically track daily, weekly, monthly industry related and competitors’ news
• Manage local and international press trips, including editorial negotiations and coordination with internal and external stakeholders to create distinctive editorial opportunities aligned with market’s communication strategies and global guidelines
• Oversee PR-related budgets and performance tracking, including SOV, ROI and post activation reporting
• Assist in the conceptualization and execution of seasonal client & media gifting initiatives
• Arrange and coordinate media interviews
• Plan and coordinate press gifting moments in line with Maison guidelines, ensuring thoughtful execution and proper tracking
• Effectively deploy different media channels to optimize PR campaigns reach and impact
• Compile and share monthly communications plan and performance reports with internal stakeholders to support continuous improvement

SKILLS & REQUIREMENTS

• Highly motivated, strong ability to multi-task, pro-active
• Solid knowledge on Malaysia’s media landscape
• Familiarity in luxury/retail segment is preferred
• Excellent communication and presentation skills
• A creative mind with strong problem solving skills, curious and open-minded
• Good organization and planning skills
• Independent and resourceful
• Team player with ability to build strong relationships with key people and organizations
• Meticulous and results-oriented
• Digitally-savvy, creative, enjoys innovative and new challenges