Introduction
The Estate Agency Relationship Manager is responsible for developing and maintaining strategic relationships with estate agents, branch managers, licensees and principals to generate new conveyancing instructions and grow market share within allocated regions.
This is a relationship-driven, sales-focused role where success is measured through business growth, client engagement, market penetration and long-term partnership development.
The successful candidate will become the trusted representative within allocated estate agency branches, ensuring the organisation remains the preferred conveyancing partner by delivering exceptional service, proactive communication and commercial value.
The role requires a professional who is commercially minded, customer-focused and passionate about building lasting business relationships while contributing to sustainable organisational growth.
Duties & Responsibilities
Business Development
- Drive new conveyancing instructions through proactive business development initiatives.
- Identify and maximise opportunities to secure conveyancing instructions.
- Promote the organisation's value proposition and service offering.
- Increase market share within allocated estate agency branches and regions.
- Develop and implement action plans to achieve business growth targets.
Relationship Management
Build and maintain strong professional relationships with
- Estate Agents
- Licensees
- Branch Managers
- Regional Managers
- Sales Teams
- Principals
Responsibilities include
- Conduct regular branch visits.
- Schedule one-on-one meetings with estate agents.
- Attend sales meetings, networking events and branch functions.
- Become the trusted first point of contact for conveyancing guidance and support.
- Maintain regular communication with key stakeholders.
- Foster long-term business relationships built on trust and service excellence.
Sales and Performance
- Achieve monthly business development and instruction targets.
- Monitor instruction conversion rates.
- Increase market share within allocated branches.
- Analyse competitor activity and market trends.
- Identify lost opportunities and implement recovery strategies.
- Contribute towards achieving overall business growth objectives.
Client Service
- Provide proactive support to estate agents throughout the conveyancing process.
- Assist with conveyancing-related enquiries.
- Escalate urgent matters where appropriate.
- Work closely with internal conveyancing teams to ensure exceptional service delivery.
- Identify opportunities to improve the client and estate agent experience.
- Maintain proactive, solution-focused communication throughout every transaction.
Brand Representation
- Always represent the organisation professionally.
- Promote the organisation's culture, values and commitment to service excellence.
- Build confidence in the organisation's expertise, professionalism and client-focused approach.
- Strengthen the organisation's presence within allocated estate agency branches.
- Act as a trusted extension of both the organisation and its business partners.
Marketing and Branch Engagement
- Coordinate branch activations and relationship-building initiatives.
- Deliver educational presentations and training sessions.
- Support marketing campaigns and promotional activities.
- Attend networking and industry events.
- Participate in sponsorship and regional engagement initiatives.
- Identify opportunities to strengthen brand awareness within allocated branches.
Reporting and Administration
- Maintain accurate CRM and relationship management records.
- Record branch visits, meetings, opportunities and secured instructions.
- Monitor competitor activity and market intelligence.
- Prepare weekly activity reports.
- Compile monthly performance reports.
- Provide business development updates and relationship insights.
- Ensure accurate reporting and effective pipeline management.
Desired Experience & Qualification
Minimum Requirements
- Grade 12 (Matric).
- Proven experience in sales, business development, account management or relationship management.
- Excellent interpersonal, communication and presentation skills.
- Strong negotiation and influencing ability.
- Self-motivated with a proven ability to achieve sales targets.
- Valid driver's licence.
- Own reliable vehicle.
- Willingness to travel extensively within allocated regions.
Preferred Experience
- Experience within the property or estate agency industry.
- Knowledge of conveyancing and residential property transfers.
- Financial services experience.
- Existing network within the property sector.
Key Competencies
- Relationship and stakeholder management.
- Business development and sales.
- Commercial awareness.
- Strong networking ability.
- Excellent presentation and communication skills.
- Emotional intelligence.
- Planning and organisational skills.
- Problem-solving and decision-making ability.
- Accountability and professionalism.
- Resilience and adaptability.
- Attention to detail.
- Ability to influence and build trust.
Personal Attributes
The successful candidate will demonstrate
- A proactive and energetic approach.
- A passion for building meaningful business relationships.
- A results-driven mindset.
- Professionalism and integrity.
- Excellent collaboration skills.
- Strong customer service orientation.
- Commitment to continuous learning and professional development.
Package & Remuneration
Remuneration
A competitive remuneration package designed to reward both relationship-building activities and business development performance.
Guaranteed Salary
A market-related monthly salary covering
- Relationship management
- Business development
- Client service
- Branch visits
- Reporting and administration
- Brand representation
- Stakeholder engagement
- Training and development
Performance Incentive
A monthly commission structure linked directly to registered conveyancing instructions generated from the Relationship Manager's allocated branches or territory.
The commission model is designed to
- Reward revenue generation.
- Encourage business growth.
- Promote long-term relationship development.
- Align performance with organisational objectives.
Annual Performance Bonus
An annual performance bonus based on
- Achievement of annual business development targets.
- Market share growth.
- Retention and expansion of strategic partnerships.
- Overall organisational performance.
- Demonstration of company values and contribution to business success.
Additional Benefits
- Petrol allowance.
- Cellphone allowance.
- Ongoing training and professional development.
- Career growth opportunities.
- Performance-based earning potential.
- Exposure to a dynamic, relationship-focused and growth-oriented environment.
