Copywriter & Content Producer

takealot.com, South Africa's leading online retailer, is looking for a highly talented Copywriter and Content Producer to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

This position reports to the Content Production Manager

Purpose of the role

The role requires an exceptional writer, storyteller, and content producer — someone who can craft sharp, impactful copy while conceptually shaping and producing engaging video, audio, and visual content.

They will be responsible for communicating the voice, tone, and creative consistency of Takealot while producing content that drives measurable engagement, talkability, and conversion.

Your responsibilities will include

Social Video Content

Plan, shoot, and edit high-volume short-form content (Reels, TikToks) alongside audio and visual assets, managing concept through to execution while ensuring alignment with Takealot's Marketing and Content Strategy.

Copywriting Excellence

Write and adapt compelling copy for a range of channels, ensuring clarity, emotional resonance, and on-brand storytelling.

Creative Concept Development

Collaborate with Marketing teams to ideate and execute strong creative concepts that bring on-brand campaigns to life.

Research & Insights

Stay on the pulse of South African social media trends, audience behaviour, and competitor activity to strengthen creative outputs and keep content relevant and talk-worthy.

Performance & Optimisation

Measure, analyse, and report on content performance to refine tone, messaging, and creative direction — ensuring future content is data-led and impactful.

Collaboration & Brief Management

Understand and respond to creative and marketing briefs to effectively plan and brief collaborators.

Qualification & Experience

• Bachelor's Degree or equivalent qualification in communications, copywriting, English language or related degree
• A minimum of 2-3 years working in eCommerce/E-learning//content production and/or related digital communications
• Top-of-the-class content creation, communication and conceptual copywriting skills
• Razor-sharp and lightning-quick proof-reading accuracy with an obsessive eye for detail
• Ability to create different types of content consistently depending on its purpose
• Capability to present creative ideas succinctly (written & verbal)
• A grounding in Marketing and Communication principles
• Highly organised and efficient, can work towards and meet tight deadlines
• Creatively minded with an ability to craft numerous campaigns across multiple departments
• Results-oriented with a can-do attitude
• High energy with a thirst for knowledge and willingness to learn
• A passion for delivering outstanding customer experiences
• Ability to work in a fast-paced environment
• Experience in writing for online, blogging & social media (advantageous)
• Experience in creating content for Marketplace platforms (advantageous)
• Bi-lingual in English / Afrikaans (advantageous)

Attributes Required

• Highly organised with meticulous attention to detail and a well-structured thought process
• Ability to multi-task and to meet tight deadlines
• Very strong interpersonal skills and experience in marshalling cross-departmental resources towards daily goals and objectives

The Environment

• takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
• We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
• We are short on ego and high on output.
• We are doers and not only thinkers, its all in the execution after all.
• We love what we do and what we are creating.
• We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.