Senior Copywriter

Company description

Publicis Groupe is a global leader in communication.

The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe is a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business

Responsibilities

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

What you’ll do everyday

Responsibilities

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

OPERATIONAL KPI’S

• Must have a minimum of 5-6 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your CD monthly

BUSINESS KPI’s

• Must be able to work on one sizable and two small size project at any one time with oversight.
• Have the ability to attend every review on a project with 3 new ideas

THE PERSON

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem solving skills
• Strong communication skills and clear articulation of ideas

WORKING KNOWLEDGE OF THESE TOOLS

• Microsoft Word
• KeyNote/ PowerPoint