Marketing Campaign Analytics Manager

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications – quickly, securely, and effortlessly. Together, we are building a culture and company from the people up – committed to teamwork, trust and transparency. People power progress.

We’re looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

The Senior Lead Marketing Manager resides within Campaigns & Programs and reports to the Analytics Team. Campaign Analytics delivers analysis, insights, and recommendations on campaign and program performance on both a proactive and reactive basis using a range of analysis techniques to inform and optimize our marketing tactics.

This is a highly visible role that requires strong project management, reporting proficiency, and strategic data analysis. The ideal candidate will be a team player focused on data analytics and marketing campaign/program optimization to substantially impact pipeline, progression, and deal closure.

The Main Responsibilities

• Provide business intelligence to help understand trends and patterns, identify gaps and opportunities, and make data-informed decisions.
• Provide campaign performance analysis by collecting and analyzing data, developing insights, creating visualizations, and delivering monthly analytic packages to stakeholders.
• Track proof of campaign performance/execution through Salesforce dashboards, PowerBI, Excel, and email readouts.
• Expert in Excel, able to manipulate large datasets, create pivot tables, review datasets, implement complex searches/formulas, and provide analytical recommendations based on the information gathered.
• Performance analysis based on statistical analysis. (Eg. descriptive analysis, inferential analysis, predictive analysis, prescriptive analysis, exploratory data analysis (EDA), and causal analysis, utilizing basic methods like mean, standard deviation, regression, hypothesis testing, and sample size determination.
• Work in an agile environment, make decisions, and complete reporting and ad hoc requests on time and without assistance.
• Requires a self-starter with strong experience in organization, communication, execution, and accuracy.

What We Look For in a Candidate

• Bachelor’s degree in marketing, business, or related discipline (preferred)
• 6+ years’ experience in a marketing or sales role, planning and actioning multiple complex marketing programs, including budget management
• Data Analysis: Ability to manipulate and interpret large data sets to identify trends, insights, and actionable recommendations.
• Critical Thinking: Assess campaign performance and pinpoint areas of improvement.
• Data Analytics/Visualization Tools: Proficiency in platforms like Adobe Analytics, Salesforce, Marketo, Excel, PowerBI.
• Expert experience in Microsoft Excel is a must, and experience using various statistical analysis techniques.
• Campaign Metrics and KPIs: Deep understanding of metrics like ROI, LTV, Cost Per Sale, Conversion Rates, Lead Generation metrics, and Pipeline performance, etc.
• Strong interpersonal, facilitation, and project management skills
• Rapid learner who thrives in a fast-paced, high-growth environment
• Strong written and verbal communication skills
• Data-driven mindset with attention to detail, producing accurate and creative work
• Strong collaborative and problem-solving skills to execute marketing programs in support of achieving SMART business objectives while keeping a positive attitude
• Experience building reports and dashboards in Salesforce.com and experience using Power BI
• Strong project management and organizational skills; ability to successfully juggle multiple projects and effectively prioritize tasks

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges

• $103,711 - $138,281 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
• $108,896 - $145,195 in these states: CO HI MI MN NC NH NV OR RI
• $114,082 - $152,109 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA

Benefits

Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.

Additional Information

#LI-Remote

Requisition #: 341390

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our. Job-related concerns identified during the background screening may disqualify you from the new position or your current role.

Background results will be evaluated on a case-by-case basis.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Notice

Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses.

If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.