Product Marketing Manager

Product Marketing Manager

Department: Product

Employment Type: Full Time

Location: Singapore

Description

🚢 Discover OneOcean

OneOcean is a unified brand born from the integration of OneOcean and Ocean Technologies Group.

Owned by Lloyd’s Register, an organisation with more than 260 years of trust, integrity and leadership at sea, OneOcean combines the agility and ambition of a fast-moving innovator with the strength and stability of one of the world’s most trusted maritime institutions.

At the heart of OneOcean is a portfolio unlike any other in maritime. A comprehensive, integrated portfolio built on years of expertise, trusted by thousands of maritime professionals around the world.

🎯 Our Mission: Our mission is clear. In the race to zero emissions, our research, advisory and technical expertise and industry-firsts are supporting a safe, sustainable maritime energy transition.

Today we are a leading provider of classification and compliance services to the marine and offshore industries, helping our clients design, construct and operate their assets to accepted levels of safety and environmental compliance.

🔍 Why Join OneOcean Crew?

Legacy & Innovation: We were created more than 260 years ago as the world’s first marine classification society to improve and set standards for the safety of ships.

Global Impact: Our digital solutions are relied upon by more than 30,000 vessels, following the acquisition of OneOcean in 2022 and Ocean Technologies Group in 2024.

Product Offering: Covering five proven product areas - learning, fleet operations, compliance, voyage planning and performance management - supporting its customers from ship to shore, from training and people operations, to voyage compliance and optimisation.

🧭 Navigating the position: Product Marketing Manager

The Product Marketing Manager (PMM) plays a pivotal role in shaping OneOcean’s commercial success. This individual is the bridge between Product, Marketing, and Sales, responsible for deeply understanding the customer, market dynamics, and competitive landscape—and translating those insights into compelling value propositions, market strategies, and go-to-market plans.

This role is ideal for a strategic, commercially oriented marketer who brings an outside-in perspective, champions the voice of the customer, and excels at crafting and executing insight-led go-to-market strategies for a global product portfolio.

• Please note we are ideally looking for candidates that have worked in the maritime sector*

Key Responsibilities

Go-To-Market Strategy

• Own the strategy, planning, and execution of GTM activities for new product launches, feature enhancements, and commercial initiatives.
• Define segmentation, targeting, and positioning strategies aligned to market opportunities and customer value.
• Partner with Product, Sales, and Marketing to build integrated GTM plans that drive adoption, pipeline creation, and customer value realization.
• Work cross-functionally to ensure commercial teams are fully equipped with messaging, assets, and training.

Voice of the Customer & Market Insight

• Act as the champion for the customer—bringing structured insight on buyer needs, behaviors, and pain points into product and GTM decision-making.
• Develop and maintain customer personas, buying journeys, and use-case narratives.
• Influence product roadmaps by translating customer and market insights into requirements and opportunity assessments.\

Messaging, Positioning & Value Proposition Development

• Develop compelling, value-led product narratives grounded in customer outcomes and OneOcean’s mission.
• Create core messaging frameworks and ensure consistency across channels, regions, and product lines.
• Partner with Performance Marketing to bring this messaging to life in campaigns, sales materials, and digital experiences.

Commercial Collaboration

• Work hand-in-hand with commercial leaders to craft strategies that drive revenue—pricing, packaging, segmentation, and adoption plays.
• Analyze market performance, pipeline trends, and campaign effectiveness to shape future GTM strategies.
• Support key deals or strategic accounts with tailored value messaging, competitive positioning, and proposal input.

Internal Leadership & Cross-Functional Collaboration

• Serve as the connective tissue between Product, Sales, Customer Success, and Marketing.
• Influence and engage senior leaders across the business with clear storytelling, data-backed insights, and strong commercial acumen.
• Drive operational discipline around launch readiness, market insight sharing, and GTM process excellence.

Skills, Knowledge and Expertise

• 5+ years of Product Marketing, Go-To-Market, or Commercial Strategy experience (B2B SaaS or technology preferred; maritime exposure required).
• Demonstrated success bringing products to market, including GTM planning, launch execution, and commercial alignment.
• Strong understanding of customer research, segmentation, competitive analysis, and market insight techniques.
• Exceptional storytelling and messaging skills; able to simplify complex technical concepts into clear, value-centric narratives.
• Experience supporting or partnering with global commercial teams.
• Strong analytical ability, using data and insight to inform strategic decisions.
• Comfortable working in a fast-paced environment undergoing transformation.